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Gerrit van Bruggen
Gerrit van Bruggen
Professor of Marketing, Rotterdam School of Management, Erasmus University Rotterdam
Bestätigte E-Mail-Adresse bei rsm.nl - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Corporate associations and consumer product responses: The moderating role of corporate brand dominance
G Berens, CBM Van Riel, GH Van Bruggen
Journal of marketing 69 (3), 35-48, 2005
13892005
Virtual communities: A marketing perspective
K De Valck, GH Van Bruggen, B Wierenga
Decision support systems 47 (3), 185-203, 2009
11482009
Opportunities and challenges in multichannel marketing: An introduction to the special issue
A Rangaswamy, GH Van Bruggen
Journal of interactive marketing 19 (2), 5-11, 2005
6702005
Informants in organizational marketing research: Why use multiple informants and how to aggregate responses
GH Van Bruggen, GL Lilien, M Kacker
Journal of marketing research 39 (4), 469-478, 2002
4392002
A viral branching model for predicting the spread of electronic word of mouth
R Van der Lans, G Van Bruggen, J Eliashberg, B Wierenga
Marketing science 29 (2), 348-365, 2010
3572010
The role of marketing in digital business platforms
A Rangaswamy, N Moch, C Felten, G Van Bruggen, JE Wieringa, J Wirtz
Journal of Interactive Marketing 51 (1), 72-90, 2020
2912020
Managing marketing channel multiplicity
GH Van Bruggen, KD Antia, SD Jap, WJ Reinartz, F Pallas
Journal of Service Research 13 (3), 331-340, 2010
2612010
Improving decision making by means of a marketing decision support system
GH Van Bruggen, A Smidts, B Wierenga
Management Science 44 (5), 645-658, 1998
2161998
The impact of channel function performance on buyer–seller relationships in marketing channels
GH Van Bruggen, M Kacker, C Nieuwlaat
International Journal of Research in Marketing 22 (2), 141-158, 2005
2022005
DSS effectiveness in marketing resource allocation decisions: Reality vs. perception
GL Lilien, A Rangaswamy, GH Van Bruggen, K Starke
Information Systems Research 15 (3), 216-235, 2004
1932004
The integration of marketing problem-solving modes and marketing management support systems
B Wierenga, GH Van Bruggen
Journal of marketing 61 (3), 21-37, 1997
1491997
Marketing management support systems: Principles, tools, and implementation
B Wierenga, GH Van Bruggen
Springer Science & Business Media, 2000
1462000
How incorporating feedback mechanisms in a DSS affects DSS evaluations
U Kayande, A De Bruyn, GL Lilien, A Rangaswamy, GH Van Bruggen
Information Systems Research 20 (4), 527-546, 2009
1352009
The success of marketing management support systems
B Wierenga, GH Van Bruggen, R Staelin
Marketing Science 18 (3), 196-207, 1999
1201999
The dependent variable in research into the effects of creativity support systems: Quality and quantity of ideas
B Wierenga, GH Van Bruggen
MIS quarterly, 81-87, 1998
1161998
Environmental turbulence: A look into its dimensionality
H Volberda, G Van Bruggen
1091997
Bridging the marketing theory–practice gap with marketing engineering
GL Lilien, A Rangaswamy, GH Van Bruggen, B Wierenga
Journal of Business Research 55 (2), 111-121, 2002
782002
Prediction Markets as institutional forecasting support systems
GH Van Bruggen, M Spann, GL Lilien, B Skiera
Decision Support Systems 49 (4), 404-416, 2010
682010
Incorporating business unit managers' perspectives in corporate-branding strategy decision making
CBM Van Riel, GH Van Bruggen
Corporate Reputation Review 5, 241-251, 2002
632002
The powerful triangle of marketing data, managerial judgment, and marketing management support systems
GH Van Bruggen, A Smidts, B Wierenga
European Journal of marketing 35 (7/8), 796-816, 2001
632001
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