| Modeling loss aversion and reference dependence effects on brand choice BGS Hardie, EJ Johnson, PS Fader Marketing science 12 (4), 378-394, 1993 | 1235 | 1993 |
| Modeling customer lifetime value S Gupta, D Hanssens, B Hardie, W Kahn, V Kumar, N Lin, N Ravishanker, ... Journal of service research 9 (2), 139-155, 2006 | 1101 | 2006 |
| RFM and CLV: Using iso-value curves for customer base analysis PS Fader, BGS Hardie, KL Lee Journal of marketing research 42 (4), 415-430, 2005 | 781 | 2005 |
| Analytics for customer engagement THA Bijmolt, PSH Leeflang, F Block, M Eisenbeiss, BGS Hardie, ... Journal of service research 13 (3), 341-356, 2010 | 773 | 2010 |
| “Counting your customers” the easy way: An alternative to the Pareto/NBD model PS Fader, BGS Hardie, KL Lee Marketing science 24 (2), 275-284, 2005 | 663 | 2005 |
| Modeling consumer choice among SKUs PS Fader, BGS Hardie Journal of marketing Research 33 (4), 442-452, 1996 | 441 | 1996 |
| Marketing-mix variables and the diffusion of successive generations of a technological innovation PJ Danaher, BGS Hardie, WP Putsis Jr Journal of Marketing Research 38 (4), 501-514, 2001 | 345 | 2001 |
| Probability models for customer-base analysis PS Fader, BGS Hardie Journal of interactive marketing 23 (1), 61-69, 2009 | 271 | 2009 |
| In pursuit of enhanced customer retention management: Review, key issues, and future directions E Ascarza, SA Neslin, O Netzer, Z Anderson, PS Fader, S Gupta, ... Customer Needs and Solutions 5, 65-81, 2018 | 245 | 2018 |
| Customer-base analysis in a discrete-time noncontractual setting PS Fader, BGS Hardie, J Shang Marketing Science 29 (6), 1086-1108, 2010 | 196 | 2010 |
| How to project customer retention PS Fader, BGS Hardie Journal of Interactive Marketing 21 (1), 76-90, 2007 | 172 | 2007 |
| Valuing subscription-based businesses using publicly disclosed customer data DM McCarthy, PS Fader, BGS Hardie Journal of Marketing 81 (1), 17-35, 2017 | 147 | 2017 |
| A joint model of usage and churn in contractual settings E Ascarza, BGS Hardie Marketing Science 32 (4), 570-590, 2013 | 143 | 2013 |
| Customer-base valuation in a contractual setting: The perils of ignoring heterogeneity PS Fader, BGS Hardie Marketing Science 29 (1), 85-93, 2010 | 134 | 2010 |
| An empirical comparison of new product trial forecasting models BGS Hardie, PS Fader, M Wisniewski Journal of Forecasting 17 (3‐4), 209-229, 1998 | 121 | 1998 |
| A dynamic changepoint model for new product sales forecasting PS Fader, BGS Hardie, CY Huang Marketing Science 23 (1), 50-65, 2004 | 120 | 2004 |
| Forecasting repeat sales at CDNOW: A case study PS Fader, BGS Hardie Interfaces 31 (3_supplement), S94-S107, 2001 | 120 | 2001 |
| New perspectives on customer “death” using a generalization of the Pareto/NBD model K Jerath, PS Fader, BGS Hardie Marketing Science 30 (5), 866-880, 2011 | 92 | 2011 |
| Some customers would rather leave without saying goodbye E Ascarza, O Netzer, BGS Hardie Marketing Science 37 (1), 54-77, 2018 | 76 | 2018 |
| Forecasting new product trial in a controlled test market environment PS Fader, BGS Hardie, R Zeithammer Journal of Forecasting 22 (5), 391-410, 2003 | 69 | 2003 |
