Bruce Hardie
Bruce Hardie
Bestätigte E-Mail-Adresse bei london.edu
Titel
Zitiert von
Zitiert von
Jahr
Modeling loss aversion and reference dependence effects on brand choice
BGS Hardie, EJ Johnson, PS Fader
Marketing science 12 (4), 378-394, 1993
9911993
Modeling customer lifetime value
S Gupta, D Hanssens, B Hardie, W Kahn, V Kumar, N Lin, N Ravishanker, ...
Journal of service research 9 (2), 139-155, 2006
7832006
RFM and CLV: Using iso-value curves for customer base analysis
PS Fader, BGS Hardie, KL Lee
Journal of marketing research 42 (4), 415-430, 2005
5552005
“Counting your customers” the easy way: An alternative to the Pareto/NBD model
PS Fader, BGS Hardie, KL Lee
Marketing science 24 (2), 275-284, 2005
4772005
Analytics for customer engagement
THA Bijmolt, PSH Leeflang, F Block, M Eisenbeiss, BGS Hardie, ...
Journal of service research 13 (3), 341-356, 2010
4572010
Modeling consumer choice among SKUs
PS Fader, BGS Hardie
Journal of marketing Research 33 (4), 442-452, 1996
3921996
Marketing-mix variables and the diffusion of successive generations of a technological innovation
PJ Danaher, BGS Hardie, WP Putsis Jr
Journal of Marketing Research 38 (4), 501-514, 2001
2942001
Probability models for customer-base analysis
PS Fader, BGS Hardie
Journal of interactive marketing 23 (1), 61-69, 2009
1942009
Customer-base analysis in a discrete-time noncontractual setting
PS Fader, BGS Hardie, J Shang
Marketing Science 29 (6), 1086-1108, 2010
1282010
How to project customer retention
PS Fader, BGS Hardie
Journal of Interactive Marketing 21 (1), 76-90, 2007
1202007
An empirical comparison of new product trial forecasting models
BGS Hardie, PS Fader, M Wisniewski
Journal of Forecasting 17 (3‐4), 209-229, 1998
1061998
Forecasting repeat sales at CDNOW: A case study
PS Fader, BGS Hardie
Interfaces 31 (3_supplement), S94-S107, 2001
1042001
A dynamic changepoint model for new product sales forecasting
PS Fader, BGS Hardie, CY Huang
Marketing Science 23 (1), 50-65, 2004
1022004
Customer-base valuation in a contractual setting: The perils of ignoring heterogeneity
PS Fader, BGS Hardie
Marketing Science 29 (1), 85-93, 2010
1012010
A joint model of usage and churn in contractual settings
E Ascarza, BGS Hardie
Marketing Science 32 (4), 570-590, 2013
702013
In pursuit of enhanced customer retention management: Review, key issues, and future directions
E Ascarza, SA Neslin, O Netzer, Z Anderson, PS Fader, S Gupta, ...
Customer Needs and Solutions 5 (1-2), 65-81, 2018
582018
New perspectives on customer “death” using a generalization of the Pareto/NBD model
K Jerath, PS Fader, BGS Hardie
Marketing Science 30 (5), 866-880, 2011
582011
Forecasting new product trial in a controlled test market environment
PS Fader, BGS Hardie, R Zeithammer
Journal of Forecasting 22 (5), 391-410, 2003
582003
Bayesian inference for the negative binomial distribution via polynomial expansions
ET Bradlow, BGS Hardie, PS Fader
Journal of Computational and Graphical Statistics 11 (1), 189-201, 2002
552002
The value of simple models in new product forecasting and customer‐base analysis
PS Fader, BGS Hardie
Applied Stochastic models in business and industry 21 (4‐5), 461-473, 2005
492005
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