| Co-destruction of value by spectators: the case of silent protests M Stieler, F Weismann, CC Germelmann European Sport Management Quarterly 14 (1), 72-86, 2014 | 137 | 2014 |
| The ties that bind us: Feelings of social connectedness in socio-emotional experiences M Stieler, CC Germelmann Journal of Consumer Marketing, 2016 | 61 | 2016 |
| Guest editorial. Digital transformation in sport: the disruptive potential of digitalization for sport management research T Ströbel, M Stieler, P Stegmann Sport, Business and Management: An International Journal 11 (1), 1-9, 2021 | 32 | 2021 |
| Creating marketing magic and innovative future marketing trends: proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference M Stieler Springer, 2017 | 30 | 2017 |
| Innovation nudging—A novel approach to foster innovation engagement in an incumbent company M Stieler, T Henike Creativity and Innovation Management 31 (1), 35-48, 2022 | 26 | 2022 |
| Actor Engagement Practices and Triadic Value Cocreation in the Team Sports Ecosystem M Stieler, CC Germelmann Marketing: ZFP–Journal of Research and Management 40 (4), 30-43, 2018 | 26 | 2018 |
| Rationality and emotionality of sponsorship negotiations: Managerial approaches to sponsorship decision-making M Stieler, CC Germelmann, B Walliser Marketing Review St. Gallen 36 (6), 44-51, 2019 | 8 | 2019 |
| Digital transformation in sport: The disruptive potential of digitalization for sport management research T Ströbel, M Stieler, P Stegmann Sport, Business and Management 11 (1), 2021 | 4* | 2021 |
| When brand representatives act as sales associates: Mechanisms and effects of native selling and its disclosure J Held, M Stieler, CC Germelmann, L Ashworth Marketing: ZFP–Journal of Research and Management 39 (1), 44-57, 2017 | 4 | 2017 |
| Fan experience in spectator sports and the feeling of social connectedness M Stieler, CC Germelmann Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | 4 | 2016 |
| Emotions and social interaction through the lens of service-dominant logic M Stieler | 3 | 2018 |
| Who Is to Blame? The Role of Perceived Deception and Moral Emotions in Consumers’ Attributional Search: A Structured Abstract J Held, M Stieler, CC Germelmann Creating Marketing Magic and Innovative Future Marketing Trends, 1157-1164, 2017 | 3 | 2017 |
| Die additive Fertigung bei KSB M Stieler, A Munk Marketing Review St. Gallen 60, 46-53, 2020 | 1* | 2020 |
| How do consumers experience the emotional rollercoaster?: a smartphone app to measure emotions continuously M Stieler, B Kriegl Transfer, Werbeforschung & Praxis 64 (2), 43-53, 2018 | 1 | 2018 |
| 7-N:“You Grin At Each Other, You Celebrate Together, You Hug Strangers”: Consequences of Shared Identity Within Crowds At Sporting and Music Events M Stieler, FG Neville, CC Germelmann ACR North American Advances, 2017 | 1 | 2017 |
| Emotionsforschung–Stimmung, Gefühl und Affekt im Marketing T Ströbel, M Stieler, H Woratschek, CC Germelmann SMAB Research Series, 1-21, 2017 | 1 | 2017 |
| Athletes As Entrepreneurs: How Can Individual Athletes Initiate Sponsorship Contracts? CC Germelmann, M Stieler 25th Conference of the European Association for Sport Management (EASM …, 2017 | 1 | 2017 |
| Shared Identity In Sport Spectator Crowds Helps To Cope With Negative Game Outcomes M Stieler, CC Germelmann 25th Conference of the European Association for Sport Management (EASM …, 2017 | 1 | 2017 |
| Value formation in complex sport service ecosystems: moving from dyads to triads M Stieler, N Grasser, CC Germelmann 24th Conference of the European Association for Sport Management (EASM …, 2016 | 1 | 2016 |
| Motives of Football Stadium Visitors and Consequences for Service Desires: A Laddering Approach M Seufert, M Stieler, CC Germelmann | 1 | 2014 |
