| Antecedents and consequence associated with esports gameplay WW Jang, KK Byon International Journal of Sports Marketing and Sponsorship 21 (1), 1-22, 2020 | 105 | 2020 |
| Antecedents of esports gameplay intention: Genre as a moderator WW Jang, KK Byon Computers in Human Behavior 109, 106336, 2020 | 91 | 2020 |
| Mediating effect of esports content live streaming in the relationship between esports recreational gameplay and esports event broadcast WW Jang, KK Byon, TA Baker III, Y Tsuji Sport, Business and Management: An International Journal, 2021 | 49 | 2021 |
| Sportscape, emotion, and behavioral intention: a case of the big four US-based major sport leagues WW Jang, KK Byon, BH Yim European Sport Management Quarterly 20 (3), 321-343, 2020 | 43 | 2020 |
| Social atmospherics, affective response, and behavioral intention associated with esports events WW Jang, KA Kim, KK Byon Frontiers in Psychology 11, 551969, 2020 | 31 | 2020 |
| Esports spectating motives and streaming consumption: Moderating effect of game genres and live-streaming types SC Ma, KK Byon, WW Jang, SM Ma, TN Huang Sustainability 13 (8), 41-64, 2021 | 29 | 2021 |
| Investigation of eSports Playing Intention Formation: The Moderating Impact of Gender. WW Jang, KK Byon Sport Marketing Quarterly 30 (3), 2021 | 19 | 2021 |
| Effect of prior gameplay experience on the relationships between esports gameplay intention and live esports streaming content W Jang, KK Byon, H Song Sustainability 13 (14), 8019, 2021 | 18 | 2021 |
| Clustering Esports Gameplay Consumers via Game Experiences WW Jang, KK Byon, J Pecoraro, Y Tsuji Frontiers in Sports and Active Living 3, 669999, 2021 | 10 | 2021 |
| Augmenting the formation of esports gameplay intention: Interaction effects of genre and gender W Jang, KK Byon, A Williams, PM Pedersen Sport, Business and Management: An International Journal 11 (5), 620-646, 2021 | 9 | 2021 |
| Esports spectating motives and streaming consumption: Moderating effect of game genres and live-streaming types. Sustainability, 13 (8), 4164 SC Ma, KK Byon, W Jang, SM Ma, TN Huang | 8 | 2021 |
| Examining the value Co-creation model in motor racing events: moderating effect of residents and tourists KK Byon, J Zhang, W Jang Sustainability 14 (15), 9648, 2022 | 5 | 2022 |
| Is mobile gaming a new pillar of esports? Exploring players' in-game purchases in PC and mobile platforms by using flow and clutch SY Chou, W Jang, SC Ma, CH Chang, KK Byon International Journal of Sports Marketing and Sponsorship 24 (2), 311-332, 2023 | 3 | 2023 |
| Relationship between sportscape and behavioral intention of spectator: Case of four professional major league sport events WW Jang Retrieved from https://athenaeum. libs. uga. edu/handle/10724/30925, 2014 | 1 | 2014 |
| Esports for development? Exploring esports player profiles and their development and well-being outcomes W Choi, W Jang, H Song, MJ Kim, W Lee, KK Byon International Journal of Sports Marketing and Sponsorship, 2024 | | 2024 |
| What makes esports consumers watch streamers' esports live-streaming contents? Extending the theory of planned behavior W Jang, W Choi, MJ Kim, H Song, KK Byon International Journal of Sports Marketing and Sponsorship 25 (2), 288-309, 2024 | | 2024 |
| Using Minecraft Education Edition to Enhance 21st Century Skills in the College Classroom: A Mixed Methods Study S Lee, WW Jang, M Rollins | | 2024 |
| Examining the Value Co-Creation Model in Motor Racing Events: Moderating Effect of Residents and Tourists. Sustainability 2022, 14, 9648 KK Byon, J Zhang, W Jang s Note: MDPI stays neutral with regard to jurisdictional claims in published …, 2022 | | 2022 |
| Endorsing public diplomacy through international sport events: Impact of sport fan engagement KK Byon, SU Yang, WW Jang, T Kim Sport Governance and Operations, 192-209, 2021 | | 2021 |
| Esports Spectating Motives and Streaming Consumption: Moderating Effect of Game Genres and Live-Streaming Types. Sustainability 2021, 13, 4164 SC Ma, KK Byon, WW Jang, SM Ma, TN Huang s Note: MDPI stays neutral with regard to jurisdictional claims in published …, 2021 | | 2021 |
Kevin K. ByonProfessor of Sport Management, Indiana University - BloomingtonBestätigte E-Mail-Adresse bei indiana.edu
