Kerstin Gidlöf
Kerstin Gidlöf
PhD cognitive science, Lund University
Bestätigte E-Mail-Adresse bei
Zitiert von
Zitiert von
Using eye tracking to trace a cognitive process: Gaze behaviour during decision making in a natural environment
K Gidlöf, A Wallin, R Dewhurst, K Holmqvist
Journal of Eye Movement Research 6 (1), 2013
Looking is buying. How visual attention and choice are affected by consumer preferences and properties of the supermarket shelf
K Gidlöf, A Anikin, M Lingonblad, A Wallin
Appetite 116, 29-38, 2017
The use of eye-tracking and retrospective interviews to study teenagers’ exposure to online advertising
K Gidlöf, N Holmberg, H Sandberg
Visual Communication 11 (3), 329-345, 2012
Children’s exposure to and perceptions of online advertising
H Sandberg, K Gidlöf, N Holmberg
International Journal of Communication 5, 30, 2010
Assessing information on food packages
J Clement, V Smith, J Zlatev, K Gidlöf, J Van de Weijer
European Journal of Marketing 51 (1), 219-237, 2017
Give us today our daily bread: The effect of hunger on consumers’ visual attention towards bread and the role of time orientation
K Gidlöf, G Ares, J Aschemann-Witzel, T Otterbring
Food Quality and Preference 88, 104079, 2020
How information availability interacts with visual attention during judgment and decision tasks
P Pärnamets, R Johansson, K Gidlöf, A Wallin
Journal of Behavioral Decision Making 29 (2-3), 218-231, 2016
Cereal Deal: How the Physical Appearance of Others Affects Attention to Healthy Foods
T Otterbring, K Gidlöf, K Rolschau, P Shams
Perspectives on Behavior Science, 1-18, 2020
Material distortion of economic behaviour and everyday decision quality
K Gidlöf, A Wallin, K Holmqvist, P Møgelvang-Hansen
Journal of consumer policy 36 (4), 389-402, 2013
Visual attention during decision-making in natural environments
K Gidlöf
Lund University Cognitive Science 159, 2014
Expansion of the central bias, from computer screen to the supermarket
K Gidlöf, K Holmqvist
16th European Conference on Eye Movements, ECEM, 2011 4 (3), 260-260, 2011
Effect of Familiarity on Visual Attention and Choice at the Point of Purchase
K Gidlöf, M Lingonblad, A Wallin
Dr. Thies Pfeiffer, Dr. Kai Essig (Eds.), 46, 0
Central fixation bias in the real world?: evidence from the supermarket
K Gidlöf, A Wallin, K Holmqvist
Scandinavian Workshop on Applied Eye Tracking, 2012, 2012
Grocery shopping in the digital age: Visual attention and product choices in physical and online supermarkets
K Gidlöf, N Holmberg, A Wallin
Nordic Retail and Wholesale Conference 2018, 2018
Combining screen recordings and eye movement data to analyze consumers' purchase decisions on dynamic supermarket websites
K Gidlöf, N Holmberg, A Wallin
Visual attention during real-world decision making
K Gidlöf, A Wallin, K Holmqvist
ZiF Workshop on Eye Tracking Methods and Scan Path Analysis, 2013
Attending to different types of visuals in massmedia: Eye tracking studies on newspaper reading, netpaper reading and online advertising
J Holsanova, H Sandberg, K Gidlöf, N Holmberg
The 61th Annual Conference of the International Communication Association, 2011
Potential, Actual and Perceived Exposure of Internet Advertisement among Swedish 14–16 Years Old Children
H Sandberg, K Gidlöf, N Holmberg
Child and Teen Consumption. Interdisciplinary, theory and practice, 2010
Marketing On-line: An Eye-tracking Study of Swedish Nine-graders Exposure to Internet Advertising.
H Sandberg, K Gidlöf, N Holmberg
1st Nordic Conference on Consumer Research, 2010, 2010
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