Yangjie GU
Yangjie GU
Verified email at hec.fr
Cited by
Cited by
Turning the page: The impact of choice closure on satisfaction
Y Gu, S Botti, D Faro
Journal of Consumer Research 40 (2), 268-283, 2013
Specification seeking: How product specifications influence consumer preference
CK Hsee, Y Yang, Y Gu, J Chen
Journal of Consumer Research 35 (6), 952-966, 2009
When it could have been worse, it gets better: How favorable uncertainty resolution slows hedonic adaptation
Y Yang, Y Gu, J Galak
Journal of Consumer Research 43 (5), 747-768, 2017
An experience-utility explanation of the preference for larger assortments
A Aydinli, Y Gu, MT Pham
International Journal of Research in Marketing 34 (3), 746-760, 2017
Choice closure increases indulgence (but only once!)
Y Gu, AK Klesse, S Botti, D Faro
ACR North American Advances, 2015
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