| The multidimensionality of anthropomorphism in advertising: The moderating roles of cognitive busyness and assertive language B Reavey, M Puzakova, T Larsen Andras, H Kwak International Journal of Advertising 37 (3), 440-462, 2018 | 54 | 2018 |
| An integrated model of digital marketing curriculum design D Zahay, WA Pollitte, B Reavey, A Alvarado Marketing Education Review 32 (3), 205-223, 2022 | 12 | 2022 |
| Updating the marketing research course to prepare the marketing generalist B Reavey, D Zahay, A Rosenbloom Journal of Marketing Education 43 (3), 333-353, 2021 | 10 | 2021 |
| An exploratory study of stalled relationships among art museum members B Reavey, MJ Howley Jr, D Korschun International Journal of Nonprofit and Voluntary Sector Marketing 18 (2), 90-100, 2013 | 8 | 2013 |
| Seeing Man in Man’s Best Friend The Role of Anthropomorphism on Increasing Prosocial Behavior B Reavey, M Puzakova, H Kwak BUILDING CONNECTIONS 39, 657, 2011 | 6 | 2011 |
| TEACHING CONCEPTUAL MODELS: USING DIRECT INSTRUCTION TO ENHANCE METACOGNITION B Reavey, D Zahay Marketing Education Review 32 (4), 311-328, 2022 | 2 | 2022 |
| USING SCHOLARSHIP APPLICATIONS TO AID KNOWLEDGE TRANSFER OF KEY MARKETING CONCEPTS B Reavey Marketing Education Review 30 (2), 98-104, 2020 | 2 | 2020 |
| Determining fairness: a cognitive process of price fairness situations B Reavey, R Suri Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference …, 2014 | 2 | 2014 |
| How do the various components of interaction orientation affect export performance? B Reavey, B Dimitrova, T Andras Journal of Inter-Organizational Relationships, 2022 | 1 | 2022 |
| Digital Marketing Foundations and Strategy 5E D Zahay, L Labrecque, B Reavey, ML Roberts https://www.cengage.com/c/digital-marketing-foundations-and-strategy-5e …, 2023 | | 2023 |
| Who Are DIY Marketing Researchers? B Reavey, S Lambert https://www.ama.org/marketing-news/who-are-diy-marketing-researchers/, 2021 | | 2021 |
| Grow Your Incidence: Diversifying the Market Research Workforce B Reavey, J Shaw Quirk's 35 (3), 46-48, 2021 | | 2021 |
| A Predictable Result B Reavey, SL Lambert Quirk's 35 (2), 64-66, 2021 | | 2021 |
| Alphabet Soup: Consumer’s Perceptions of Social Enterprise Terminology in Marketing Communications B Reavey, R Guarise Journal of Marketing Development and Competitiveness 14 (1), 2020 | | 2020 |
| Can Anyone Write a Survey? Coping with the Digital Disruption of the Marketing Research Industry in the Classroom: An Abstract B Reavey, A Rosenbloom Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | | 2019 |
| Paying More for Victoria than Tonya: The Moderating Effect of Brand Anthropomorphism on Phonetic Symbolism B Reavey, Y Huang, TL Andras Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | | 2016 |
| Getting to Know You: Creating Community in the Classroom LM Amoroso, D Aron, A Chaudhry, B Reavey | | 2014 |
| Academy of Marketing Science (AMS) Annual Conference DR Deeter-Schmelz | | |
Debra ZahayProfessor of MarketingVerified email at stedwards.edu
