| A short form of the Maximization Scale: Factor structure, reliability and validity studies GY Nenkov, M Morrin, B Schwartz, A Ward, J Hulland Judgment and Decision making 3 (5), 371-388, 2008 | 313 | 2008 |
| Considering the future: The conceptualization and measurement of elaboration on potential outcomes GY Nenkov, JJ Inman, J Hulland Journal of Consumer Research 35 (1), 126-141, 2008 | 201 | 2008 |
| “So cute I could eat it up”: Priming effects of cute products on indulgent consumption GY Nenkov, ML Scott Journal of Consumer Research 41 (2), 326-341, 2014 | 182 | 2014 |
| Consumer spending self-control effectiveness and outcome elaboration prompts KL Haws, WO Bearden, GY Nenkov Journal of the Academy of Marketing Science 40 (5), 695-710, 2012 | 179 | 2012 |
| Knowing what it makes: How product transformation salience increases recycling KP Winterich, GY Nenkov, GE Gonzales Journal of Marketing 83 (4), 21-37, 2019 | 80 | 2019 |
| Pre-versus postdecisional deliberation and goal commitment: The positive effects of defensiveness GY Nenkov, PM Gollwitzer Journal of Experimental Social Psychology 48 (1), 106-121, 2012 | 71 | 2012 |
| Pre-versus postdecisional deliberation and goal commitment: The positive effects of defensiveness GY Nenkov, PM Gollwitzer Journal of Experimental Social Psychology 48 (1), 106-121, 2012 | 71 | 2012 |
| Embodiment in judgment and choice. M Reimann, W Feye, AJ Malter, JM Ackerman, R Castano, N Garg, ... Journal of Neuroscience, Psychology, and Economics 5 (2), 104, 2012 | 68 | 2012 |
| It’s all in the mindset: Effects of varying psychological distance in persuasive messages GY Nenkov Marketing Letters 23 (3), 615-628, 2012 | 63 | 2012 |
| MAUREEN MORRIN, J. JEFFREY INMAN, SUSAN M. BRONIARCZYK GY NENKOV, J REUTER Journal of Marketing Research 49, 537-550, 2012 | 55* | 2012 |
| Perceived marketing–sales relationship effectiveness: a matter of justice J Hulland, GY Nenkov, DW Barclay Journal of the Academy of Marketing Science 40 (3), 450-467, 2012 | 55 | 2012 |
| Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/n Heuristic J Morrin, Maureen, Inman, J. Jeffrey, Broniarczyk Journal of Marketing Research, 2012 | 55 | 2012 |
| Save like the Joneses: How service firms can utilize deliberation and informational influence to enhance consumer well-being KP Winterich, GY Nenkov Journal of Service Research 18 (3), 384-404, 2015 | 47 | 2015 |
| Solving the annuity puzzle: The role of mortality salience in retirement savings decumulation decisions LC Salisbury, GY Nenkov Journal of Consumer Psychology 26 (3), 417-425, 2016 | 40 | 2016 |
| The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases MM Nenkov, Gergana Y., Inman, J. Jeffrey, Hulland Journal of Marketing Research 46 (December), 764-776, 2009 | 35 | 2009 |
| The case for moral consumption: examining and expanding the domain of moral behavior to promote individual and collective well-being Y Komarova Loureiro, J Bayuk, SM Tignor, GY Nenkov, S Baskentli, ... Journal of Public Policy & Marketing 35 (2), 305-322, 2016 | 27 | 2016 |
| How do emotions influence saving behavior GY Nenkov, DJ MacInnis, M Morrin Center for Retirement Research 9 (8), 1-11, 2009 | 24 | 2009 |
| The role of hope in financial risk seeking. M Reimann, GY Nenkov, D MacInnis, M Morrin Journal of Experimental Psychology: Applied 20 (4), 349, 2014 | 23 | 2014 |
| Elaboration on potential outcomes (EPO) and the consultative salesperson: investigating effects on attributions and performance C Plouffe, F Beuk, J Hulland, GY Nenkov Journal of Personal Selling & Sales Management 37 (2), 113-133, 2017 | 19 | 2017 |
| Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption ML Scott, GY Nenkov Marketing Letters 27 (2), 323-336, 2016 | 19 | 2016 |
Maureen MorrinRutgers UniversityVerified email at rutgers.edu
