| Relationship marketing and social media in sport G Abeza, N O’Reilly, I Reid International Journal of Sport Communication 6 (2), 120-142, 2013 | 361 | 2013 |
| Social media scholarship in sport management research: A critical review G Abeza, N O’Reilly, B Séguin, O Nzindukiyimana Journal of Sport Management 29 (6), 601-618, 2015 | 208 | 2015 |
| Social media in relationship marketing: The perspective of professional sport managers in the MLB, NBA, NFL, and NHL G Abeza, N O’Reilly, B Seguin Communication & Sport 7 (1), 80-109, 2019 | 158 | 2019 |
| Social media platforms’ use in building stakeholder relationships: The case of national sport organizations G Abeza, N O'Reilly Journal of Applied Sport Management 6 (3), 10, 2014 | 108 | 2014 |
| The role of social media in the co-creation of value in relationship marketing: A multi-domain study G Abeza, N O’Reilly, D Finch, B Séguin, J Nadeau Journal of Strategic Marketing 28 (6), 472-493, 2020 | 101 | 2020 |
| Social media as a relationship marketing tool in professional sport: A netnographical exploration G Abeza, N O’Reilly, B Seguin, O Nzindukiyimana International Journal of Sport Communication 10 (3), 325-358, 2017 | 89 | 2017 |
| Activating a global sport sponsorship with social media: An analysis of TOP sponsors, Twitter, and the 2014 Olympic Games G Abeza, A Pegoraro, ML Naraine, B Séguin, N O'Reilly International Journal of Sport Management and Marketing 15 (3-4), 184-213, 2014 | 71 | 2014 |
| The world’s highest-paid athletes, product endorsement, and Twitter G Abeza, N O’Reilly, B Séguin, O Nzindukiyimana Sport, Business and Management: An International Journal 7 (3), 332-355, 2017 | 45 | 2017 |
| Theory and social media in sport studies G Abeza, J Sanderson International Journal of Sport Communication 15 (4), 284-292, 2022 | 44 | 2022 |
| Mixed methods research in sport marketing G Abeza, N O'Reilly, M Dottori, B Séguin, O Nzindukiyimana International Journal of Multiple Research Approaches 9 (1), 40-56, 2015 | 38 | 2015 |
| The impact of scandal on sport consumption: do different scandal types have different levels of influence on different consumer segments? G Abeza, N O’Reilly, D Prior, T Huybers, J Mazanov European Sport Management Quarterly 20 (2), 130-150, 2020 | 35 | 2020 |
| Standing on the shoulders of giants: An examination of the interdisciplinary foundation of relationship marketing D Finch, N O’Reilly, C Hillenbrand, G Abeza Journal of Relationship Marketing 14 (3), 171-196, 2015 | 35 | 2015 |
| Sport communication: A multidimensional assessment of the field’s development G Abeza, N O’Reilly, J Nadeau International Journal of Sport Communication 7 (3), 289-316, 2014 | 34 | 2014 |
| Organizational identification and independent sales contractor performance in professional services DJ Finch, G Abeza, N O’Reilly, C Hillenbrand Journal of Services Marketing 32 (4), 373-386, 2018 | 28 | 2018 |
| Enriching identity in the “fan nation” The role of social media in the case of a professional sport team E MacIntosh, G Abeza, J Lee Sport, Business and Management: An International Journal 7 (3), 315-331, 2017 | 26 | 2017 |
| Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities: Emerging Research and Opportunities DJ Finch, N O'Reilly, G Abeza, B Clark, D Legg IGI Global, 2019 | 24 | 2019 |
| An integrative model of sport relationship marketing: Transforming insights into action G Abeza, D Finch, N O’Reilly, E MacIntosh, J Nadeau Journal of Sport Management 33 (4), 343-360, 2019 | 22 | 2019 |
| Social media in relationship marketing: The perspective of professional sport managers in the MLB, NBA, NFL, and NHL. Communication & Sport, 7 (1), 80–109 G Abeza, N O’Reilly, B Seguin | 17 | 2019 |
| Social media usage during live sport consumption: Generation gap and gender differences among season ticket holders Y Abdourazakou, XN Deng, G Abeza International Journal of Sport Communication 13 (4), 696-718, 2020 | 15 | 2020 |
| Ambush marketing via social media: The case of the three most recent Olympic Games G Abeza, JR Braunstein-Minkove, B Séguin, N O’Reilly, A Kim, ... International Journal of Sport Communication 14 (2), 255-279, 2020 | 15 | 2020 |
Norm O'ReillyDean, Graduate School of Business, University of MaineBestätigte E-Mail-Adresse bei maine.edu
