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Stefan Worm
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The evolution of marketing channels: Trends and research directions
GF Watson IV, S Worm, RW Palmatier, S Ganesan
Journal of Retailing 91 (4), 546-568, 2015
2382015
When and why do customer solutions pay off in business markets?
S Worm, SG Bharadwaj, W Ulaga, WJ Reinartz
Journal of the Academy of Marketing Science 45 (4), 490-512, 2017
1442017
Disentangling the effect of services on B2B firm value: Trade-offs of sales, profits, and earnings volatility
M Nezami, S Worm, RW Palmatier
International Journal of Research in Marketing, 2018
462018
Impact of component supplier branding on profitability
S Worm, RK Srivastava
International Journal of Research in Marketing 31 (4), 409-424, 2014
412014
Branded component strategies: Ingredient branding in B2B markets
S Worm
Springer Science & Business Media, 2011
152011
Understanding the additional value created by customer solutions and how it is contingent upon solution complexity
S Worm, W Ulaga, D Zitzlsperger
Proceedings of the ANZMAC 2009 Conference, 2009
13*2009
Are they all equal? uncovering adopter groups of battery electric vehicles
L Burs, E Roemer, S Worm, A Masini
Sustainability 12 (7), 2815, 2020
92020
An empirical study of the consequences of co-branding on perceptions of the ingredient brand
S Worm, J Van Durme
Proceedings of the European Marketing Academy Conference, Athens, Greece, 2006
62006
Service strategy’s effect on firm performance: A meta-analysis of the servitization literature
A Faramarzi, S Worm, W Ulaga
Journal of the Academy of Marketing Science, 1-27, 2023
22023
Enhancing Solution Effectiveness: The Role of Customer Adaptiveness: An Abstract
V Kramer, M Krafft, S Bharadwaj, S Worm
Academy of Marketing Science Annual Conference, 285-286, 2022
2022
The Value Relevance of Top Management Team Marketing Attention
S Worm, J Shen, S Bharadwaj
AMA Winter Marketing Educators' Conference 2012, 2012
2012
Financial Performance Outcomes of B2B Customer Solution Offerings
S Worm, W Ulaga, S Bharadwaj, W Reinartz
ISBM Academic Conference 2012, 2012
2012
Successful Solution Deployment: How Manufacturing Firms can Leverage their Channel Partners
F Dalsace, S Worm, C Renault, W Ulaga
ISBM Academic Conference, 2012
2012
Understanding Customer-Perceived Value in Hybrid B2B Offerings
E ZITZLSPERGER, W ULAGA, S WORM
EMAC Conference2011, University of Ljubljana, 2011
2011
Understanding the Market Performance Outcomes of Component Supplier Brand Strength
S Worm, R Srivastava
INFORMS Marketing Science Conference 2010, 2010
2010
The Effectiveness of Brand Management Instruments in Building and Leveraging Component Supplier Brand Strength
S Worm
2009 ANZMAC Conference, NC, 2009
2009
Ingredient Branding as a Brand Building Instrument: How Ingredient Brands Gain from Co-branded Extensions
SH Worm
VDM Publishing, 2008
2008
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Articles 1–17