| Understanding the heterogeneity of Generation Y's preferences for travelling: A conjoint analysis approach M Vukic, M Kuzmanovic, M Kostic Stankovic International Journal of Tourism Research 17 (5), 482-491, 2015 | 107 | 2015 |
| Odnosi s javnošću V Filipović, M Kostić-Stanković Fakultet organizacionih nauka, 2014 | 102 | 2014 |
| Factors affecting students’ attitudes towards e-learning M Jović, MK Stankovic, E Neskovic Management: Journal of Sustainable Business and Management Solutions in …, 2017 | 54 | 2017 |
| Police officer scheduling using goal programming D Todovic, D Makajic-Nikolic, M Kostic-Stankovic, M Martic Policing: An International Journal of Police Strategies & Management 38 (2 …, 2015 | 46 | 2015 |
| Customer relationship management in banking industry: Modern approach J Cvijović, M Kostić-Stanković, M Reljić Industrija 45 (3), 2017 | 41 | 2017 |
| Foreign direct investments’ impact on economic growth in Serbia V Vukmirović, M Kostić-Stanković, D Pavlović, J Ateljević, D Bjelica, ... Journal of Balkan and Near Eastern Studies 23 (1), 122-143, 2021 | 32 | 2021 |
| Towards an impartial Responsible Competitiveness Index: a twofold multivariate I-distance approach M Maricic, M Kostic-Stankovic Quality & Quantity 50, 103-120, 2016 | 29 | 2016 |
| Influencer marketing kao način promocije brenda putem društvenih mreža M Kostić Stanković, S Bijakšić, N Ćorić CroDiM: International Journal of Marketing Science 3 (1), 146-158, 2020 | 28 | 2020 |
| Integrisane poslovne komunikacije M Kostić-Stanković Beograd: Fakultet organizacionih nauka, 2011 | 28 | 2011 |
| See it and believe it? Conceptual model for exploring the recall and recognition of embedded advertisements of sponsors M Maricic, M Kostic-Stankovic, M Bulajic, V Jeremic International Journal of Sports Marketing and Sponsorship 20 (2), 333-352, 2019 | 26 | 2019 |
| Influencers as a segment of digital marketing communication: Generation Y attitudes V Vukmirović, SM Kostić, I Domazet Marketing 51 (2), 98-107, 2020 | 17 | 2020 |
| Green advertising and its impact on environmentally friendly consumption choices-A review J Krstić, M Kostić-Stanković, J Cvijović Industrija 49 (1), 93-110, 2021 | 16 | 2021 |
| Environmental aspect of business communications B Kitić, M Kostić–Stanković, J Cvijović, D Lečić-Cvetković Management: Journal of Sustainable Business and Management Solutions in …, 2015 | 12 | 2015 |
| Marketing communication in the area of breast and cervical cancer prevention J Cvijović, SM Kostić, G Krstić, L Stojanović Vojnosanitetski pregled 73 (6), 544-552, 2016 | 10 | 2016 |
| Marketing management V Filipović, M Kostić-Stanković FON, Belgrade, 2007 | 10 | 2007 |
| Determinants of young adult consumers’ environmentally and socially responsible apparel consumption T Vlastelica, M Kostić-Stanković, T Rajić, J Krstić, T Obradović Sustainability 15 (2), 1057, 2023 | 9 | 2023 |
| Influencer marketing kao način promocije brenda putem društvenih mreža S Bijakšić, N Ćorić, M Kostić Stanković CroDiM: International Journal of Marketing Science, 146-158, 2020 | 9 | 2020 |
| Research of indirect advertising in video game industry V Stavljanin, J Cvijović, M Kostić-Stanković Industrija 45 (4), 2017 | 9 | 2017 |
| Integrated business communications M Kostić-Stanković Belgrade: Faculty of Organizational Sciences, 2011 | 9 | 2011 |
| Market segmentation in the film industry based on genre preference: The case of millennials D Nikolic, M Kostic-Stankovic, V Jeremic Engineering Economics 33 (2), 215-228, 2022 | 8 | 2022 |
