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Philipp A. Rauschnabel
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Setting the future of digital and social media marketing research: Perspectives and research propositions
YK Dwivedi, E Ismagilova, DL Hughes, J Carlson, R Filieri, J Jacobson, ...
International journal of information management 59, 102168, 2021
21282021
Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
YK Dwivedi, L Hughes, AM Baabdullah, S Ribeiro-Navarrete, ...
International Journal of Information Management 66, 102542, 2022
16362022
Elements of strategic social media marketing: A holistic framework
R Felix, PA Rauschnabel, C Hinsch
Journal of Business Research 70 (1), 118-126, 2017
15412017
Augmented reality marketing: How mobile AR-apps can improve brands through inspiration
PA Rauschnabel, R Felix, C Hinsch
Journal of Retailing and Consumer Services 49, 43-53, 2019
6602019
Wearable technologies: The role of usefulness and visibility in smartwatch adoption
SHW Chuah, PA Rauschnabel, N Krey, B Nguyen, T Ramayah, S Lade
Computers in Human Behavior 65, 276-284, 2016
6602016
An adoption framework for mobile augmented reality games: The case of Pokémon Go
PA Rauschnabel, A Rossmann, MC tom Dieck
Computers in human behavior 76, 276-286, 2017
5882017
What is XR? Towards a framework for Augmented and Virtual Reality
PA Rauschnabel, R Felix, C Hinsch, H Shahab, F Alt
Computers in Human Behavior, 107289, 2022
4772022
Brand management in higher education: the university brand personality scale
PA Rauschnabel, N Krey, BJ Babin, BS Ivens
Journal of Business Research 69 (8), 3077-3086, 2016
3982016
Augmented reality smart glasses: An investigation of technology acceptance drivers
PA Rauschnabel, YK Ro
International Journal of Technology Marketing 11 (2), 123-148, 2016
3832016
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
YK Dwivedi, L Hughes, Y Wang, AA Alalwan, SJ Ahn, J Balakrishnan, ...
Psychology & Marketing 40 (4), 750-776, 2023
3812023
You’re so lovable: Anthropomorphism and brand love
PA Rauschnabel, AC Ahuvia
Journal of Brand Management 21, 372-395, 2014
3782014
Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks
PA Rauschnabel, J He, YK Ro
Journal of Business Research 92 (11), 374-384, 2018
3292018
Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables
PA Rauschnabel, A Brem, BS Ivens
Computers in Human Behavior 49, 635-647, 2015
3282015
What is Augmented Reality Marketing? Its definition, complexity, and future
PA Rauschnabel, BJ Babin, MC tom Dieck, N Krey, T Jung
Journal of Business Research 142 (3), 1140-1150, 2022
2872022
A cross-cultural comparison of Croatian and American social network sites: Exploring cultural differences in motives for Instagram use
P Sheldon, PA Rauschnabel, MG Antony, S Car
Computers in human behavior 75, 643-651, 2017
2472017
Virtually enhancing the real world with holograms: An exploration of expected gratifications of using augmented reality smart glasses
PA Rauschnabel
Psychology & Marketing 35 (8), 557-572, 2018
2342018
Strategic customer engagement marketing: A decision making framework
A Alvarez-Milán, R Felix, PA Rauschnabel, C Hinsch
Journal of Business Research 92, 61-70, 2018
2172018
Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing
C Hinsch, R Felix, PA Rauschnabel
Journal of Retailing and Consumer Services 53, 101987, 2020
2152020
Augmented reality is eating the real-world! The substitution of physical products by holograms
PA Rauschnabel
International Journal of Information Management 57, 102279, 2021
2022021
What motivates users to hashtag on social media?
PA Rauschnabel, P Sheldon, E Herzfeldt
Psychology & Marketing 36 (5), 473-488, 2019
1792019
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