| Elements of strategic social media marketing: A holistic framework R Felix, PA Rauschnabel, C Hinsch Journal of Business Research 70 (1), 118-126, 2017 | 1247 | 2017 |
| Setting the future of digital and social media marketing research: Perspectives and research propositions YK Dwivedi, E Ismagilova, DL Hughes, J Carlson, R Filieri, J Jacobson, ... International Journal of Information Management 59, 102168, 2021 | 1078 | 2021 |
| Wearable technologies: The role of usefulness and visibility in smartwatch adoption SHW Chuah, PA Rauschnabel, N Krey, B Nguyen, T Ramayah, S Lade Computers in Human Behavior 65, 276-284, 2016 | 540 | 2016 |
| An adoption framework for mobile augmented reality games: The case of Pokémon Go PA Rauschnabel, A Rossmann, MC tom Dieck Computers in Human Behavior 76, 276-286, 2017 | 466 | 2017 |
| Augmented reality marketing: How mobile AR-apps can improve brands through inspiration PA Rauschnabel, R Felix, C Hinsch Journal of Retailing and Consumer Services 49, 43-53, 2019 | 463 | 2019 |
| Brand management in higher education: the university brand personality scale PA Rauschnabel, N Krey, BJ Babin, BS Ivens Journal of Business Research 69 (8), 3077-3086, 2016 | 328 | 2016 |
| Augmented reality smart glasses: An investigation of technology acceptance drivers PA Rauschnabel, YK Ro International Journal of Technology Marketing 11 (2), 123-148, 2016 | 328 | 2016 |
| Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy YK Dwivedi, L Hughes, AM Baabdullah, S Ribeiro-Navarrete, ... International Journal of Information Management 66, 102542, 2022 | 325 | 2022 |
| You’re so lovable: Anthropomorphism and brand love PA Rauschnabel, AC Ahuvia Journal of Brand Management 21, 372-395, 2014 | 324 | 2014 |
| Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables PA Rauschnabel, A Brem, BS Ivens Computers in Human Behavior 49, 635-647, 2015 | 284 | 2015 |
| Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks PA Rauschnabel, J He, YK Ro Journal of Business Research 92 (11), 374-384, 2018 | 265 | 2018 |
| A cross-cultural comparison of Croatian and American social network sites: Exploring cultural differences in motives for Instagram use P Sheldon, PA Rauschnabel, MG Antony, S Car Computers in human behavior 75, 643-651, 2017 | 201 | 2017 |
| Virtually enhancing the real world with holograms: An exploration of expected gratifications of using augmented reality smart glasses PA Rauschnabel Psychology & Marketing 35 (8), 557-572, 2018 | 181 | 2018 |
| Strategic customer engagement marketing: A decision making framework A Alvarez-Milán, R Felix, PA Rauschnabel, C Hinsch Journal of Business Research 92, 61-70, 2018 | 170 | 2018 |
| What is XR? Towards a framework for Augmented and Virtual Reality PA Rauschnabel, R Felix, C Hinsch, H Shahab, F Alt Computers in Human Behavior, 107289, 2022 | 139 | 2022 |
| Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing C Hinsch, R Felix, PA Rauschnabel Journal of Retailing and Consumer Services 53, 101987, 2020 | 138 | 2020 |
| What motivates users to hashtag on social media? PA Rauschnabel, P Sheldon, E Herzfeldt Psychology & Marketing 36 (5), 473-488, 2019 | 128 | 2019 |
| Why do satisfied customers defect? A closer look at the simultaneous effects of switching barriers and inducements on customer loyalty SHW Chuah, PA Rauschnabel, M Marimuthu, R Thurasamy, B Nguyen Journal of Service Theory and Practice 27 (3), 616-641, 2017 | 123 | 2017 |
| Understanding the diffusion of virtual reality glasses: The role of media, fashion and technology M Herz, PA Rauschnabel Technological Forecasting & Social Change, 2018 | 120 | 2018 |
| Collaborative brand attacks in social media: Exploring the antecedents, characteristics, and consequences of a new form of brand crises PA Rauschnabel, N Kammerlander, BS Ivens Journal of Marketing Theory and Practice 24 (4), 381-410, 2016 | 120 | 2016 |
Dr. Bang NguyenProfessor of Marketing, PhD (Oxford Brookes University)Bestätigte E-Mail-Adresse bei oxfordbrookes.net
