Nathalie Spielmann
Nathalie Spielmann
Associate Professor of Marketing, NEOMA Business School
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Cited by
Cited by
Characteristics of strong territorial brands: The case of champagne
S Charters, N Spielmann
Journal of Business Research 67 (7), 1461-1467, 2014
Experience effects on interactivity: Functions, processes, and perceptions
J Kim, N Spielmann, SJ McMillan
Journal of Business Research 65 (11), 1543-1550, 2012
Gender orientation and retail atmosphere: effects on value perception
A Borges, BJ Babin, N Spielmann
International Journal of Retail & Distribution Management, 2013
The subjective norms of sustainable consumption: A cross-cultural exploration
EA Minton, N Spielmann, LR Kahle, CH Kim
Journal of Business Research 82, 400-408, 2018
The nature and value of terroir products
S Charters, N Spielmann, BJ Babin
European Journal of Marketing, 2017
How captive is your audience? Defining overall advertising involvement
N Spielmann, MO Richard
Journal of Business Research 66 (4), 499-505, 2013
Terroir? That's not how I would describe it
N Spielmann, C Gélinas‐Chebat
International Journal of Wine Business Research, 2012
How service seasons the experience: Measuring hospitality servicescapes
N Spielmann, M Laroche, A Borges
International Journal of Hospitality Management 31 (2), 360-368, 2012
The dimensions of authenticity in terroir products
N Spielmann, S Charters
International Journal of Wine Business Research, 2013
Is it all or nothing? Testing schema congruity and typicality for products with country origin
N Spielmann
Journal of Business Research 69 (3), 1130-1137, 2016
How funny was that? Uncovering humor mechanisms
N Spielmann
European Journal of Marketing, 2014
Adapted or standardized copy: Is non-cultural English the answer?
N Spielmann, M Delvert
Journal of Business Research 67 (4), 434-440, 2014
A personality-based measure of the wine consumption experience for millennial consumers
N Spielmann, BJ Babin, C Verghote
International Journal of Wine Business Research, 2016
Anything but typical: how consumers evaluate origin products based on their cues
N Spielmann
International Journal of Wine Business Research, 2015
Brand equity for origin-bounded brands
N Spielmann
Journal of Brand Management 21 (3), 189-201, 2014
In virtuo: How user-driven interactivity in virtual tours leads to attitude change
N Spielmann, A Mantonakis
Journal of Business Research 88, 255-264, 2018
It goes with the territory: Communal leverage as a marketing resource
N Spielmann, C Williams
Journal of Business Research 69 (12), 5636-5643, 2016
Testing congruency effects between origin and producer for wines
N Spielmann, B Babin
International Journal of Wine Business Research, 2011
Service with personality: a note on generalizing personality across services contexts
N Spielmann, BJ Babin
Journal of Services Marketing, 2011
Places as authentic consumption contexts
N Spielmann, BJ Babin, A Manthiou
Psychology & Marketing 35 (9), 652-665, 2018
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