Andrew T. Stephen
Andrew T. Stephen
L'Oréal Professor of Marketing, Saïd Business School, University of Oxford
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Zitiert von
Zitiert von
The Future of Social Media In Marketing
G Appel, L Grewal, R Hadi, AT Stephen
Journal of the Academy of Marketing Science 48 (1), 79-95, 2020
A thematic exploration of digital, social media, and mobile marketing: Research evolution from 2000 to 2015 and an agenda for future inquiry
C Lamberton, AT Stephen
Journal of Marketing 80 (6), 146-172, 2016
Deriving value from social commerce networks
AT Stephen, O Toubia
Journal of Marketing Research 47 (2), 215-228, 2010
The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace
A Stephen, J Galak
Journal of Marketing Research, 1-68, 2012
Customer-to-customer interactions: broadening the scope of word of mouth research
B Libai, R Bolton, MS Bügel, K de Ruyter, O Götz, H Risselada, ...
Journal of Service Research 13 (3), 267-282, 2010
The role of digital and social media marketing in consumer behavior
AT Stephen
Current Opinion in Psychology 10, 17-21, 2016
Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control
K Wilcox, A Stephen
Journal of Consumer Research, Forthcoming, 12-57, 2012
Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?
O Toubia, AT Stephen
Marketing Science 32 (3), 368-392, 2013
Which Products Are Best Suited To Mobile Advertising? A Field Study Of Mobile Display Advertising Effects On Consumer Attitudes And Intentions
Y Bart, AT Stephen, M Sarvary
Journal of Marketing Research 51 (3), 270-285, 2014
Micro-finance decision making: A field study of prosocial lending
J Galak, D Small, AT Stephen
Journal of Marketing Research 48 (SPL), S130-S137, 2011
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
PC Verhoef, AT Stephen, PK Kannan, X Luo, V Abhishek, M Andrews, ...
Journal of Interactive Marketing 40, 1-8, 2017
In Mobile We Trust: The Effects of Mobile Versus Non-Mobile Reviews on Consumer Purchase Intentions
L Grewal, AT Stephen
Journal of Marketing Research, 2019
Explaining the power-law degree distribution in a social commerce network
AT Stephen, O Toubia
Social Networks 31 (4), 262-270, 2009
When posting about products on social media backfires: the negative effects of consumer identity signaling on product interest
L Grewal, AT Stephen, NV Coleman
Journal of Marketing Research 56 (2), 197-210, 2019
Spillover effects in seeded word-of-mouth marketing campaigns
I Chae, AT Stephen, Y Bart, D Yao
Marketing Science 36 (1), 89-104, 2017
Michel Tuan Pham, and Andrew T. Stephen (2011),“Consumers’ Trust in Feelings as Information,”
T Avnet
Journal of Consumer Research, 0
Interfirm behavior and goal alignment in relational exchanges
AT Stephen, LV Coote
Journal of Business Research 60 (4), 285-295, 2007
Feeling the future: The emotional oracle effect
M Pham, L Lee, A Stephen
On feelings as a heuristic for making offers in ultimatum negotiations
AT Stephen, MT Pham
Psychological science 19 (10), 1051, 2008
A Comparison of the Effects of Transmitter Activity and Connectivity on the Diffusion of Information Over Online Social Networks
A Stephen, Y Dover, J Goldenberg
INSEAD Working Paper No. 2010/35/MKT, 2010
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