Follow
Eric Fang
Eric Fang
Professor of Marketing and James Tower Faculty Fellow, University of Illinois
Verified email at illinois.edu
Title
Cited by
Cited by
Year
Effect of service transition strategies on firm value
E Fang, RW Palmatier, JBEM Steenkamp
Journal of marketing 72 (5), 1-14, 2008
10812008
Customer participation and the trade-off between new product innovativeness and speed to market
E Fang
Journal of marketing 72 (4), 90-104, 2008
9962008
Influence of customer participation on creating and sharing of new product value
E Fang, RW Palmatier, KR Evans
Journal of the Academy of Marketing Science 36, 322-336, 2008
6272008
The effect of export marketing capabilities on export performance: an investigation of Chinese exporters
S Zou, E Fang, S Zhao
Journal of International marketing 11 (4), 32-55, 2003
6092003
Antecedents and consequences of marketing dynamic capabilities in international joint ventures
E Fang, S Zou
Journal of International Business Studies 40, 742-761, 2009
5232009
Is neutral really neutral? The effects of neutral user-generated content on product sales
T Tang, E Fang, F Wang
Journal of Marketing 78 (4), 41-58, 2014
3792014
Trust at different organizational levels
E Fang, RW Palmatier, LK Scheer, N Li
Journal of marketing 72 (2), 80-98, 2008
3522008
The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance
TJ Arnold, E (Er) Fang, RW Palmatier
Journal of the Academy of Marketing Science 39, 234-251, 2011
3002011
Effects of customer and innovation asset configuration strategies on firm performance
E Fang, RW Palmatier, R Grewal
Journal of marketing research 48 (3), 587-602, 2011
2702011
The effect of strategic alliance knowledge complementarity on new product innovativeness in China
E Fang
Organization Science 22 (1), 158-172, 2011
2052011
Goal-setting paradoxes? Trade-offs between working hard and working smart: The United States versus China
E Fang, RW Palmatier, KR Evans
Journal of the Academy of Marketing Science 32 (2), 188-202, 2004
1882004
Online relationship formation
IV Kozlenkova, RW Palmatier, E Fang, B Xiao, M Huang
Journal of Marketing 81 (3), 21-40, 2017
1722017
The impact of economic contractions on the effectiveness of R&D and advertising: Evidence from US companies spanning three decades
JBEM Steenkamp, E Fang
Marketing Science 30 (4), 628-645, 2011
1672011
The effects of absorptive and joint learning on the instability of international joint ventures in emerging economies
E Fang, S Zou
Journal of International Business Studies 41, 906-924, 2010
1602010
The timing of codevelopment alliances in new product development processes: Returns for upstream and downstream partners
E Fang, J Lee, Z Yang
Journal of Marketing 79 (1), 64-82, 2015
1472015
Knowledge complementarity, knowledge absorption effectiveness, and new product performance: The exploration of international joint ventures in China
Z Yao, Z Yang, GJ Fisher, C Ma, EE Fang
International Business Review 22 (1), 216-227, 2013
1362013
The moderating effect of goal-setting characteristics on the sales control systems–job performance relationship
E Fang, KR Evans, S Zou
Journal of Business Research 58 (9), 1214-1222, 2005
1212005
Control systems’ effect on attributional processes and sales outcomes: a cybernetic information-processing perspective
E Fang, KR Evans, TD Landry
Journal of the Academy of Marketing Science 33 (4), 553-574, 2005
832005
The effect of online shopping platform strategies on search, display, and membership revenues
JY Lee, E Fang, JJ Kim, X Li, RW Palmatier
Journal of Retailing 94 (3), 247-264, 2018
752018
Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
E Fang, X Li, M Huang, RW Palmatier
Journal of Marketing Research 52 (3), 407-422, 2015
702015
The system can't perform the operation now. Try again later.
Articles 1–20