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David Corkindale
David Corkindale
Professor of Marketing Management, University of South Australia
Verified email at unisa.edu.au - Homepage
Title
Cited by
Cited by
Year
Implementation critical success factors (CSFs) for ERP: Do they contribute to implementation success and post-implementation performance?
J Ram, D Corkindale, ML Wu
International journal of production economics 144 (1), 157-174, 2013
4362013
How “critical” are the critical success factors (CSFs)? Examining the role of CSFs for ERP
J Ram, D Corkindale
Business Process Management Journal 20 (1), 151-174, 2014
2352014
Differences in “cultural values” and theireffects on responses to marketing stimuli: A cross‐cultural study between Australians and Chinese from the People’s Republic of China
A Chun‐Tung Lowe, DR Corkindale
European Journal of Marketing 32 (9/10), 843-867, 1998
2201998
Co-developing products: Involving customers earlier and more deeply
MR Neale, DR Corkindale
Long Range Planning 31 (3), 418-425, 1998
2161998
Marketing: theory, evidence, practice
B Sharp
(No Title), 2013
1312013
Towards an understanding of the behavioral intention to use online news services: An exploratory study
YHH Chen, D Corkindale
Internet Research 18 (3), 286-312, 2008
1172008
Corporate brand reputation and the adoption of innovations
D Corkindale, M Belder
Journal of Product & Brand Management 18 (4), 242-250, 2009
1012009
ERP adoption and the value creation: Examining the contributions of antecedents
J Ram, D Corkindale, ML Wu
Journal of Engineering and Technology Management 33, 113-133, 2014
932014
Examining the role of organizational readiness in ERP project delivery
J Ram, D Corkindale, ML Wu
Journal of Computer Information Systems 55 (2), 29-39, 2015
612015
Advertising thresholds and wearout
D Corkindale, J Newall
European journal of marketing 12 (5), 329-378, 1978
611978
Examining the role of system quality in ERP projects
J Ram, D Corkindale, ML Wu
Industrial management & data systems 113 (3), 350-366, 2013
592013
Enterprise resource planning adoption: Structural equation modeling analysis of antecdants
J Ram, D Corkindale, ML Wu
Journal of Computer information systems 54 (1), 53-65, 2013
532013
Behavioral versus demographic predictors of early adoption: a critical analysis and comparative test
H McDonald, D Corkindale, B Sharp
Journal of Marketing theory and Practice 11 (3), 84-95, 2003
462003
Towards a business model for commercializing innovative new technology
D Corkindale
International Journal of Innovation and Technology Management 7 (01), 37-51, 2010
452010
Marketing GM foods: the way forward
PWB Phillips, D Corkindale
AgBioForum, 2002
422002
Search engine advertisement design effects on click-through rates
G Atkinson, C Driesener, D Corkindale
Journal of Interactive Advertising 14 (1), 24-30, 2014
352014
A partnering business model for technology transfer: the case of the Muenster University of Applied Sciences
AG Dottore, T Baaken, D Corkindale
International Journal of Entrepreneurship and Innovation Management 12 (2 …, 2010
322010
Identifying the initial target consumer for innovations: an integrative approach
J Bowden, D Corkindale
Marketing Intelligence & Planning 23 (6), 562-573, 2005
292005
Measuring the effect of advertising: a comprehensive approach
DRR Corkindale, S Kennedy
(No Title), 1975
281975
Make product placement work for you: Get less exposure
M Neale, D Corkindale
Business Horizons 65 (2), 149-157, 2022
252022
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