| Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us V Mittal, K Han, C Frennea, M Blut, M Shaik, N Bosukonda, S Sridhar Marketing Letters 34 (2), 171-187, 2023 | 19 | 2023 |
| Price sensitivity and customer perceived switching costs in business-to-business markets: joint effect on customer repurchase intentions M Shaik, N Bosukonda, V Mittal, S Sridhar Available at SSRN 3530532, 2020 | 10 | 2020 |
| Return On Strategy-Customer Alignment N Bosukonda, S Singh, S Sridhar, V Mittal, A Malshe Available at SSRN 4145954, 2022 | 2 | 2022 |
| Strategy Scope for Business-to-Business Firms: Dynamics and Financial Consequences S Singh, AV Malshe, N Bosukonda, V Mittal, S Sridhar Available at SSRN 4789137, 2024 | | 2024 |
| Digital Customer Misconduct: An Emergent Theory-Driven Framework JY Lee, S Sridhar, S Yan, N Bosukonda Available at SSRN 4468585, 2023 | | 2023 |
| Return on Strategy-Customer Alignment: Framework and Empirical Evidence NK Bosukonda | | 2023 |
| The Association of Patient Satisfaction and Quality of Care: Theory, Evidence, and Application Y Chen, T Im, M Shaik, N Bosukonda, S Singh, M Blut, V Mittal, S Sridhar, ... Evidence, and Application (November 23, 2021), 2021 | | 2021 |
| The Asymmetric Association of Customer Commitment and Behavioral Intentions in Business-to-Business Markets N Bosukonda, M Shaik, V Mittal, S Sridhar Available at SSRN 3532546, 2020 | | 2020 |
| Application of Revenue Growth-Profit Margin for Categorization and Prioritization of Customer Leads NK Bosukonda Australian Academy of Accounting and Finance Review 3 (2), 50-57, 2017 | | 2017 |
Shrihari SridharSenior Associate Dean of Mays Business School, Texas A&M University | Editor-in-Chief, Journal ofVerified email at mays.tamu.edu
