| Is eco-friendly unmanly? The green-feminine stereotype and its effect on sustainable consumption AR Brough, JEB Wilkie, J Ma, MS Isaac, D Gal Journal of Consumer Research 43 (4), 567-582, 2016 | 267 | 2016 |
| Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods AR Brough, MS Isaac Journal of Marketing 76 (July), 78-91, 2012 | 80 | 2012 |
| When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations AR BROUGH, A CHERNEV Journal of Consumer Research 39 (2), 399-414, 2012 | 39 | 2012 |
| Judging a Part by the Size of Its Whole: The Category Size Bias in Probability Judgments MS Isaac, AR Brough Journal of Consumer Research 41 (August), 2014 | 13 | 2014 |
| Is Top 10 Better Than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims MS Isaac, AR Brough, K Grayson Journal of Marketing Research 53 (3), 338–353, 2016 | 12 | 2016 |
| Consumer Privacy During (and After) the COVID-19 Pandemic AR Brough, KD Martin Journal of Public Policy & Marketing, 0743915620929999, 2020 | 9 | 2020 |
| When products are valued more but sold for less: The impact of waste aversion on disposal behavior A Brough, M Isaac ACR North American Advances, 2010 | 9 | 2010 |
| Critical roles of knowledge and motivation in privacy research AR Brough, KD Martin Current opinion in psychology 31, 11-15, 2020 | 8 | 2020 |
| Men Resist Green Behavior as Unmanly AR Brough, JEB Wilkie Scientific American, 2017 | 5 | 2017 |
| When two is better than one: polarization and compromise in unrestricted choice A Bonezzi, A Chernev, A Brough ACR North American Advances, 2012 | 4 | 2012 |
| The “Sticky Choice” Bias in Sequential Decision-Making AR Brough, MS Isaac, A Chernev Advances in Consumer Research 35, 897, 2008 | 3 | 2008 |
| Why We Don’T Rent What Others Love: the Role of Product Attachment in Sustainable Consumption A Graul, A Brough ACR North American Advances, 2019 | 1 | 2019 |
| Symbolic Disposal A Brough, M S Isaac ACR North American Advances, 2019 | 1 | 2019 |
| Do Owners in a Consumer-To-Consumer Market Ever Prefer Renting to Less-Engaged Users? A Graul, A Brough, M S Isaac ACR North American Advances, 2019 | 1 | 2019 |
| Understanding How Sustainability Initiatives Fail: A Framework to Aid Design of Effective Interventions AR Brough, GE Donnelly, V Griskevicius, EM Markowitz, KT Raimi, ... Social Marketing Quarterly 26 (4), 309-324, 2020 | | 2020 |
| Why We Don't Rent What Others Love: The Role of Product Attachment in Consumer‐to‐Consumer Transactions ARH Graul, AR Brough Journal of Consumer Psychology, 2020 | | 2020 |
| The Bulletproof Glass Effect: When Privacy Notices Backfire AR Brough, DA Norton, L John | | 2020 |
| From Privacy Concern to Privacy Mindsets A Brough, K Martin ACR North American Advances, 2019 | | 2019 |
| Truth is Complicated C Huenemann, A Brough, P Jensen, CG Flint | | 2017 |
| A Model of Profitable Service Recovery KB DeTienne, AR Brough, DB Nance Service Science Research, Strategy and Innovation: Dynamic Knowledge …, 2012 | | 2012 |
Mathew S. IsaacGenevieve Albers Professor of Marketing, Seattle University Albers School of Business & EconomicsVerified email at seattleu.edu
