Aaron R. Brough
Aaron R. Brough
Associate Professor of Marketing, Utah State University
Verified email at usu.edu - Homepage
Title
Cited by
Cited by
Year
Is eco-friendly unmanly? The green-feminine stereotype and its effect on sustainable consumption
AR Brough, JEB Wilkie, J Ma, MS Isaac, D Gal
Journal of Consumer Research 43 (4), 567-582, 2016
2672016
Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods
AR Brough, MS Isaac
Journal of Marketing 76 (July), 78-91, 2012
802012
When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations
AR BROUGH, A CHERNEV
Journal of Consumer Research 39 (2), 399-414, 2012
392012
Judging a Part by the Size of Its Whole: The Category Size Bias in Probability Judgments
MS Isaac, AR Brough
Journal of Consumer Research 41 (August), 2014
132014
Is Top 10 Better Than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims
MS Isaac, AR Brough, K Grayson
Journal of Marketing Research 53 (3), 338–353, 2016
122016
Consumer Privacy During (and After) the COVID-19 Pandemic
AR Brough, KD Martin
Journal of Public Policy & Marketing, 0743915620929999, 2020
92020
When products are valued more but sold for less: The impact of waste aversion on disposal behavior
A Brough, M Isaac
ACR North American Advances, 2010
92010
Critical roles of knowledge and motivation in privacy research
AR Brough, KD Martin
Current opinion in psychology 31, 11-15, 2020
82020
Men Resist Green Behavior as Unmanly
AR Brough, JEB Wilkie
Scientific American, 2017
52017
When two is better than one: polarization and compromise in unrestricted choice
A Bonezzi, A Chernev, A Brough
ACR North American Advances, 2012
42012
The “Sticky Choice” Bias in Sequential Decision-Making
AR Brough, MS Isaac, A Chernev
Advances in Consumer Research 35, 897, 2008
32008
Why We Don’T Rent What Others Love: the Role of Product Attachment in Sustainable Consumption
A Graul, A Brough
ACR North American Advances, 2019
12019
Symbolic Disposal
A Brough, M S Isaac
ACR North American Advances, 2019
12019
Do Owners in a Consumer-To-Consumer Market Ever Prefer Renting to Less-Engaged Users?
A Graul, A Brough, M S Isaac
ACR North American Advances, 2019
12019
Understanding How Sustainability Initiatives Fail: A Framework to Aid Design of Effective Interventions
AR Brough, GE Donnelly, V Griskevicius, EM Markowitz, KT Raimi, ...
Social Marketing Quarterly 26 (4), 309-324, 2020
2020
Why We Don't Rent What Others Love: The Role of Product Attachment in Consumer‐to‐Consumer Transactions
ARH Graul, AR Brough
Journal of Consumer Psychology, 2020
2020
The Bulletproof Glass Effect: When Privacy Notices Backfire
AR Brough, DA Norton, L John
2020
From Privacy Concern to Privacy Mindsets
A Brough, K Martin
ACR North American Advances, 2019
2019
Truth is Complicated
C Huenemann, A Brough, P Jensen, CG Flint
2017
A Model of Profitable Service Recovery
KB DeTienne, AR Brough, DB Nance
Service Science Research, Strategy and Innovation: Dynamic Knowledge …, 2012
2012
The system can't perform the operation now. Try again later.
Articles 1–20