Olivier Toubia
Olivier Toubia
Glaubinger Professor of Business, Columbia Business School
Verified email at columbia.edu - Homepage
Title
Cited by
Cited by
Year
Deriving value from social commerce networks
AT Stephen, O Toubia
Journal of marketing research 47 (2), 215-228, 2010
9582010
Intrinsic vs. image-related utility in social media: Why do people contribute content to twitter?
O Toubia, AT Stephen
Marketing Science 32 (3), 368-392, 2013
3772013
Idea generation, creativity, and incentives
O Toubia
Marketing Science 25 (5), 411-425, 2006
3432006
Polyhedral methods for adaptive choice-based conjoint analysis
O Toubia, JR Hauser, DI Simester
Journal of Marketing Research 41 (1), 116-131, 2004
2482004
Fast polyhedral adaptive conjoint estimation
O Toubia, DI Simester, JR Hauser, E Dahan
Marketing Science 22 (3), 273-303, 2003
2382003
Beyond conjoint analysis: Advances in preference measurement
O Netzer, O Toubia, ET Bradlow, E Dahan, T Evgeniou, FM Feinberg, ...
Marketing Letters 19 (3-4), 337, 2008
1662008
Disjunctions of conjunctions, cognitive simplicity, and consideration sets
JR Hauser, O Toubia, T Evgeniou, R Befurt, D Dzyabura
Journal of Marketing Research 47 (3), 485-496, 2010
1582010
Adaptive idea screening using consumers
O Toubia, L Florès
Marketing Science 26 (3), 342-360, 2007
1402007
Dynamic experiments for estimating preferences: An adaptive method of eliciting time and risk parameters
O Toubia, E Johnson, T Evgeniou, P Delquié
Management Science 59 (3), 613-640, 2013
1322013
A convex optimization approach to modeling consumer heterogeneity in conjoint estimation
T Evgeniou, M Pontil, O Toubia
Marketing Science 26 (6), 805-818, 2007
1262007
Explaining the power-law degree distribution in a social commerce network
AT Stephen, O Toubia
Social Networks 31 (4), 262-270, 2009
1232009
The complementary roles of traditional and social media publicity in driving marketing performance
AT Stephen, J Galak
Fontainebleau: INSEAD working paper collection, 2010
1002010
Probabilistic polyhedral methods for adaptive choice-based conjoint analysis: Theory and application
O Toubia, J Hauser, R Garcia
Marketing Science 26 (5), 596-610, 2007
942007
The impact of utility balance and endogeneity in conjoint analysis
JR Hauser, O Toubia
Marketing Science 24 (3), 498-507, 2005
742005
Idea generation, creativity, and prototypicality
O Toubia, O Netzer
Marketing Science 36 (1), 1-20, 2017
672017
A bounded rationality model of information search and choice in preference measurement
L Yang, O Toubia, MG De Jong
Journal of Marketing Research 52 (2), 166-183, 2015
672015
Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge
L Luo, O Toubia
Journal of Marketing 79 (5), 100-114, 2015
602015
Eliciting consumer preferences using robust adaptive choice questionnaires
J Abernethy, T Evgeniou, O Toubia, JP Vert
IEEE Transactions on Knowledge and Data Engineering 20 (2), 145-155, 2007
572007
Viral marketing: A large-scale field experiment.
O Toubia, AT Stephen, A Freud
Economics, Management & Financial Markets 6 (3), 2011
522011
Research Note—On Managerially Efficient Experimental Designs
O Toubia, JR Hauser
Marketing Science 26 (6), 851-858, 2007
502007
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Articles 1–20