| Adoption of augmented reality in online retailing and consumers’ product attitude: A cognitive perspective X Fan, Z Chai, N Deng, X Dong Journal of Retailing and Consumer Services 53, 101986, 2020 | 214 | 2020 |
| Understanding usage of Internet of Things (IOT) systems in China: Cognitive experience and affect experience as moderator X Dong, Y Chang, Y Wang, J Yan Information Technology & People 30 (1), 117-138, 2017 | 179 | 2017 |
| Love of nature as a mediator between connectedness to nature and sustainable consumption behavior X Dong, S Liu, H Li, Z Yang, S Liang, N Deng Journal of Cleaner Production 242, 118451, 2020 | 145 | 2020 |
| Influence of characteristics of the Internet of Things on consumer purchase intention YP Chang, XB Dong, W Sun Social Behavior and Personality: an international journal 42 (2), 321-330, 2014 | 143 | 2014 |
| Extrinsic cues, perceived quality, and purchase intention for private labels: Evidence from the Chinese market L Yan, F Xiaojun, J Li, X Dong Asia Pacific Journal of Marketing and Logistics 31 (3), 714-727, 2019 | 75 | 2019 |
| How does material possession love influence sustainable consumption behavior towards the durable products? X Dong, H Li, S Liu, C Cai, X Fan Journal of cleaner production 198, 389-400, 2018 | 64 | 2018 |
| Do others’ self-presentation on social media influence individual’s subjective well-being? A moderated mediation model X Fan, N Deng, X Dong, Y Lin, J Wang Telematics and Informatics 41, 86-102, 2019 | 62 | 2019 |
| Does role conflict influence discontinuous usage intentions? Privacy concerns, social media fatigue and self-esteem X Fan, X Jiang, N Deng, X Dong, Y Lin Information Technology & People 34 (3), 1152-1174, 2021 | 57 | 2021 |
| Factors affecting the effectiveness of cause-related marketing: A meta-analysis X Fan, N Deng, Y Qian, X Dong Journal of Business Ethics, 1-22, 2020 | 54 | 2020 |
| Examining knowledge contribution in firm-versus consumer-hosted virtual brand community J Liao, X Dong, Y Guo Electronic Commerce Research and Applications 41, 100963, 2020 | 49 | 2020 |
| Oppositional loyalty as a brand identity-driven outcome: a conceptual framework and empirical evidence J Liao, X Dong, Z Luo, R Guo Journal of Product & Brand Management 30 (8), 1134-1147, 2021 | 39 | 2021 |
| Multi-mode resource leveling in projects with mode-dependent generalized precedence relations H Li, X Dong Expert Systems with Applications 97, 193-204, 2018 | 37 | 2018 |
| How online media synergy influences consumers’ purchase intention: A perspective from broadcast and interactive media X Dong, Y Chang, S Liang, X Fan Internet Research 28 (4), 946-964, 2018 | 33 | 2018 |
| Research on the impact of consumer interaction behaviour on purchase intention in an SNS environment: evidence from China YP Chang, XB Dong Information Development 32 (3), 496-508, 2016 | 29 | 2016 |
| Showing to friends or strangers? Relationship orientation influences the effect of social exclusion on conspicuous consumption S Liang, Y He, Y Chang, X Dong, D Zhu Journal of Consumer Behaviour 17 (4), 355-365, 2018 | 27 | 2018 |
| Perceived uniqueness: Locus of control, social exclusion, and choice S Liang, Y Chang, XB Dong, J Wang Social Behavior and Personality: an international journal 47 (11), 1-7, 2019 | 26 | 2019 |
| Resource leveling in projects with stochastic minimum time lags H Li, M Wang, X Dong Journal of construction engineering and management 145 (4), 04019015, 2019 | 25 | 2019 |
| Does online media sequence matter in product marketing? X Dong, H Li Electronic Commerce Research and Applications 28, 44-53, 2018 | 25 | 2018 |
| Effects of the characteristics of online multimedia synergy on consumers’ message acceptance and message response X Dong, Y Chang, X Fan Online Information Review 41 (5), 710-727, 2017 | 22 | 2017 |
| Short video marketing: what, when and how short-branded videos facilitate consumer engagement X Dong, H Liu, N Xi, J Liao, Z Yang Internet Research, 2023 | 15 | 2023 |
