Stephan Olk
Stephan Olk
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Benefits of matching consumers’ personality: Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence
A Zogaj, DK Tscheulin, S Olk
Psychology & Marketing 38 (3), 416-430, 2021
Go pop-up: Effects of temporary retail on product-and brand-related consumer reactions
A Zogaj, S Olk, DK Tscheulin
Journal of Retailing and Consumer Services 50, 111-121, 2019
Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty: the moderating role of issue involvement
A Zogaj, DK Tscheulin, J Lindenmeier, S Olk
Journal of Business Economics 91 (3), 379-400, 2021
Emotional labor in a non-isolated service encounter-The impact of customer observation on perceived authenticity and perceived fairness
S Olk, J Lindenmeier, DK Tscheulin, A Zogaj
Journal of Retailing and Consumer Services 58, 102316, 2021
The Effect of Self-Congruence on Perceived Green Claims’ Authenticity and Perceived Greenwashing: The Case of EasyJet’s CO2 Promise
S Olk
Journal of Nonprofit & Public Sector Marketing 33 (2), 114-131, 2020
Does it pay off to smile even it is not authentic? Customers’ involvement and the effectiveness of authentic emotional displays
S Olk, DK Tscheulin, J Lindenmeier
Marketing Letters 32 (2), 247-260, 2021
Crisis communication via COVID-19 Chatbots–Effects of communication style on public management objectives
S Olk, DK Tscheulin, A Zogaj
Journal for Public and Nonprofit Services 43 (4), 419-434, 2021
Relevance of authenticity in the world of automated service encounters
S Olk, DK Tscheulin
Automatisierung und Personalisierung von Dienstleistungen, 251-264, 2020
Marketing in Social Economy and Common Welfare–Advantages and Challenges
DK Tscheulin, S Olk, A Zogaj, PM Mähner
Journal of Social Economy and Social Welfare 44 (1), 146-161, 2021
Special Session: Optimizing the Design of Volunteering Appeals: A Choice-Base Conjoint Study Based on the Theory of Functional Volunteering Appeals: An Abstract
J Lindenmeier, S Olk, DK Tscheulin
Academy of Marketing Science World Marketing Congress, 397-398, 2019
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