| Benefits of matching consumers’ personality: Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence A Zogaj, DK Tscheulin, S Olk Psychology & Marketing 38 (3), 416-430, 2021 | 92 | 2021 |
| Go pop-up: Effects of temporary retail on product-and brand-related consumer reactions A Zogaj, S Olk, DK Tscheulin Journal of Retailing and Consumer Services 50, 111-121, 2019 | 51 | 2019 |
| Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty: the moderating role of issue involvement A Zogaj, DK Tscheulin, J Lindenmeier, S Olk Journal of Business Economics 91 (3), 379-400, 2021 | 45 | 2021 |
| The Effect of Self-Congruence on Perceived Green Claims’ Authenticity and Perceived Greenwashing: The Case of EasyJet’s CO2 Promise S Olk Journal of Nonprofit & Public Sector Marketing 33 (2), 114-131, 2020 | 28 | 2020 |
| Emotional labor in a non-isolated service encounter-The impact of customer observation on perceived authenticity and perceived fairness S Olk, J Lindenmeier, DK Tscheulin, A Zogaj Journal of Retailing and Consumer Services 58, 102316, 2021 | 22 | 2021 |
| A meta-analysis of sustainable tourist behavioral intention and the moderating effects of national culture T Hansen, S Olk, TU Thomsen Journal of Sustainable Tourism, 1-21, 2023 | 15 | 2023 |
| Does it pay off to smile even it is not authentic? Customers’ involvement and the effectiveness of authentic emotional displays S Olk, DK Tscheulin, J Lindenmeier Marketing Letters 32 (2), 247-260, 2021 | 8 | 2021 |
| Crisis communication via COVID-19 Chatbots–Effects of communication style on public management objectives S Olk, DK Tscheulin, A Zogaj Journal for Public and Nonprofit Services 43 (4), 419-434, 2021 | 3 | 2021 |
| Relevance of authenticity in the world of automated service encounters S Olk, DK Tscheulin Automatisierung und Personalisierung von Dienstleistungen, 251-264, 2020 | 2 | 2020 |
| Designing Effective Volunteering Appeals: Results of Choice-Based Conjoint and Latent Class Segmentation Analyses EM Jedicke, S Olk, A Zogaj, DK Tscheulin, J Lindenmeier NONPROFIT AND VOLUNTARY SECTOR QUARTERLY, 2024 | 1 | 2024 |
| Marketing in Social Economy and Common Welfare–Advantages and Challenges DK Tscheulin, S Olk, A Zogaj, PM Mähner Journal of Social Economy and Social Welfare 44 (1), 146-161, 2021 | 1 | 2021 |
| Designing Effective Volunteering Appeals: Results of Choice-Based Conjoint and Latent Class Segmentation Analyses E Maria Jedicke, S Olk, A Zogaj, DK Tscheulin, J Lindenmeier Nonprofit and Voluntary Sector Quarterly, 08997640241227166, 2024 | | 2024 |
| Special Session: Optimizing the Design of Volunteering Appeals: A Choice-Base Conjoint Study Based on the Theory of Functional Volunteering Appeals: An Abstract J Lindenmeier, S Olk, DK Tscheulin Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | | 2020 |
Jörg LindenmeierAlbert-Ludwigs-Universität FreiburgBestätigte E-Mail-Adresse bei vwl.uni-freiburg.de
