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Stephan Olk
Stephan Olk
Research Fellow at University of Freiburg
Bestätigte E-Mail-Adresse bei vwl.uni-freiburg.de
Titel
Zitiert von
Zitiert von
Jahr
Benefits of matching consumers’ personality: Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence
A Zogaj, DK Tscheulin, S Olk
Psychology & Marketing 38 (3), 416-430, 2021
652021
Go pop-up: Effects of temporary retail on product-and brand-related consumer reactions
A Zogaj, S Olk, DK Tscheulin
Journal of Retailing and Consumer Services 50, 111-121, 2019
432019
Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty: the moderating role of issue involvement
A Zogaj, DK Tscheulin, J Lindenmeier, S Olk
Journal of Business Economics 91 (3), 379-400, 2021
382021
Emotional labor in a non-isolated service encounter-The impact of customer observation on perceived authenticity and perceived fairness
S Olk, J Lindenmeier, DK Tscheulin, A Zogaj
Journal of Retailing and Consumer Services 58, 102316, 2021
202021
The Effect of Self-Congruence on Perceived Green Claims’ Authenticity and Perceived Greenwashing: The Case of EasyJet’s CO2 Promise
S Olk
Journal of Nonprofit & Public Sector Marketing 33 (2), 114-131, 2020
162020
A meta-analysis of sustainable tourist behavioral intention and the moderating effects of national culture
T Hansen, S Olk, TU Thomsen
Journal of Sustainable Tourism, 1-21, 2023
62023
Does it pay off to smile even it is not authentic? Customers’ involvement and the effectiveness of authentic emotional displays
S Olk, DK Tscheulin, J Lindenmeier
Marketing Letters 32 (2), 247-260, 2021
62021
Crisis communication via COVID-19 Chatbots–Effects of communication style on public management objectives
S Olk, DK Tscheulin, A Zogaj
Journal for Public and Nonprofit Services 43 (4), 419-434, 2021
22021
Relevance of authenticity in the world of automated service encounters
S Olk, DK Tscheulin
Automatisierung und Personalisierung von Dienstleistungen, 251-264, 2020
22020
Marketing in Social Economy and Common Welfare–Advantages and Challenges
DK Tscheulin, S Olk, A Zogaj, PM Mähner
Journal of Social Economy and Social Welfare 44 (1), 146-161, 2021
12021
Designing Effective Volunteering Appeals: Results of Choice-Based Conjoint and Latent Class Segmentation Analyses
E Maria Jedicke, S Olk, A Zogaj, DK Tscheulin, J Lindenmeier
Nonprofit and Voluntary Sector Quarterly, 08997640241227166, 2024
2024
Special Session: Optimizing the Design of Volunteering Appeals: A Choice-Base Conjoint Study Based on the Theory of Functional Volunteering Appeals: An Abstract
J Lindenmeier, S Olk, DK Tscheulin
Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020
2020
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