| Wealth, Warmth and Wellbeing: Whether Happiness is Relative or Absolute Depends on Whether It Is about Money, Acquisition, or Consumption C Hsee, Y Yang, N Li, L Shen Journal of Marketing Research 46 (3), 396-409, 2009 | 256 | 2009 |
| The mere urgency effect M Zhu, Y Yang, CK Hsee Journal of Consumer Research 45 (3), 673-690, 2018 | 125 | 2018 |
| Specification Seeking: How Product Specifications Influence Consumer Preference C Hsee, Y Yang, J Gu, Yangjie, Chen Journal of Consumer Research 35 (6), 952-966, 2009 | 121 | 2009 |
| Lay Rationalism: Individual Differences in Using Reason versus Feelings to Guide Decisions C Hsee, Y Yang, X Zheng, H Wang Journal of Marketing Research 52 (1), 134-146, 2015 | 114 | 2015 |
| Sentimental Value and Its Influence on Hedonic Adaptation Y Yang, J Galak Journal of Personality and Social Psychology, http://psycnet.apa.org …, 2015 | 85 | 2015 |
| Framing Influences Willingness to Pay but Not Willingness to Accept Y Yang, J Vosgerau, G Loewenstein Journal of Marketing Research 50 (6), 725-738, 2013 | 80 | 2013 |
| How Perceptions of Temporal Distance Influence Satiation J Galak, J Redden, Y Yang, E Kyung Journal of Experimental Social Psychology 52, 118-123, 2014 | 54 | 2014 |
| When It Could Have Been Worse, It Gets Better: How Favorable Uncertainty Resolution Slows Hedonic Adaptation Y Yang, Y Gu, J Galak Journal of Consumer Research, https://academic.oup.com/jcr/article-abs, 2017 | 40 | 2017 |
| Relevance insensitivity: A new look at some old biases CK Hsee, Y Yang, X Li Organizational Behavior and Human Decision Processes 153, 13-26, 2019 | 22 | 2019 |
| The Mere Reaction Effect: Even Non-positive and Non-informative Reactions Can Reinforce Actions C Hsee, Y Yang, B Ruan Journal of Consumer Research, 2015 | 21 | 2015 |
| Early cost realization and college choice H Yoon, Y Yang, CK Morewedge Journal of Marketing Research 59 (1), 136-152, 2022 | 10 | 2022 |
| Prediction Biases: An Integrative Review Y Yang, C Hsee, X Li Current Directions in Psychological Science, https://doi.org/10.1177 …, 2021 | 9 | 2021 |
| The unintended consequences of raising awareness: Knowing about the existence of algorithmic racial bias widens racial inequality S Zhang, Y Yang Available at SSRN, 2021 | 4 | 2021 |
| Friends with experiential benefits: The experience is more novel when experienced with others Y Tu, Y Yang, A Fishbach ACR North American Advances, 2017 | 3 | 2017 |
| Rejections Are More Contagious than Choices: How Another’s Decisions Shape Our Own LX Nan, SK Park, Y Yang Journal of Consumer Research, ucad007, 2023 | 2 | 2023 |
| Relevance insensitivity: A framework of psychological biases in consumer behavior and beyond Y Yang, X Li, CK Hsee Consumer Psychology Review, 0 | 2 | |
| Rejections Are Stickier than Choices M Xu, Y Yang ACR North American Advances, 2020 | 1 | 2020 |
| Feels Far or Near? How Subjective Perception of When One Last Consumed Influences Satiation J Galak, E Kyung, J Redden, Y Yang ACR North American Advances, 2011 | 1 | 2011 |
| Mental Accounting Advances: How Mental Accounting Influences Purchases, Patience, and Well-Being K Mrkva, J Walker, RA Farrokhnia, ERK Evers, A Imas, H Yoon, Y Yang, ... ACR North American Advances, 2021 | | 2021 |
| Not All Technoference Is Equal: Why Smartphone Snubbing Hurts the Most C Eunyoung Song, Y Yang ACR North American Advances, 2020 | | 2020 |
Christopher K. HseeUniversity of Chicago Booth School of BusinessVerified email at chicagobooth.edu
