Yang Yang
Title
Cited by
Cited by
Year
Wealth, Warmth and Wellbeing: Whether Happiness is Relative or Absolute Depends on Whether It Is about Money, Acquisition, or Consumption
C Hsee, Y Yang, N Li, L Shen
Journal of Marketing Research 46 (3), 396-409, 2009
2052009
Specification Seeking: How Product Specifications Influence Consumer Preference
C Hsee, Y Yang, J Gu, Yangjie, Chen
Journal of Consumer Research 35 (6), 952-966, 2009
912009
Lay Rationalism: Individual Differences in Using Reason versus Feelings to Guide Decisions
C Hsee, Y Yang, X Zheng, H Wang
Journal of Marketing Research 52 (1), 134-146, 2015
662015
Framing Influences Willingness to Pay but Not Willingness to Accept
Y Yang, J Vosgerau, G Loewenstein
Journal of Marketing Research 50 (6), 725-738, 2013
492013
Sentimental Value and Its Influence on Hedonic Adaptation
Y Yang, J Galak
Journal of Personality and Social Psychology, http://psycnet.apa.org …, 2015
422015
The mere urgency effect
M Zhu, Y Yang, CK Hsee
Journal of Consumer Research 45 (3), 673-690, 2018
372018
How Perceptions of Temporal Distance Influence Satiation
J Galak, J Redden, Y Yang, E Kyung
Journal of Experimental Social Psychology 52, 118-123, 2014
352014
When It Could Have Been Worse, It Gets Better: How Favorable Uncertainty Resolution Slows Hedonic Adaptation
Y Yang, Y Gu, J Galak
Journal of Consumer Research, https://academic.oup.com/jcr/article-abs, 2017
222017
The Mere Reaction Effect: Even Non-positive and Non-informative Reactions Can Reinforce Actions
C Hsee, Y Yang, B Ruan
Journal of Consumer Research, 2015
152015
Relevance insensitivity: A new look at some old biases
CK Hsee, Y Yang, X Li
Organizational Behavior and Human Decision Processes 153, 13-26, 2019
32019
Love it longer: Sentimental value slows hedonic adaptation
Y Yang, J Galak
ACR North American Advances, 2014
32014
The influence of framing on willingness to pay as an explanation of the uncertainty effects
Y Yang, J Vosgerau, G Loewenstein
Unpublished manuscript, 2012
32012
Whether Happiness Is Relative or Absolute Depends on Whether It Is About Money, Acquisition or Consumption
CK Hsee, Y Yang, N Li, L Shen
Journal of Marketing Research, 0
3
Tuition Myopia: Temporal Discounting Induces a Myopic Focus on the Costs of Higher Education
H Yoon, Y Yang, C K Morewedge
ACR North American Advances, 2018
2018
Tuition Aversion: Impatience Impaired Financial Decision Making For Higher Education
H Yoon, Y Yang, CK Morewedge
ACR North American Advances, 2016
2016
When It Could Have Been Worse, It Gets Better? the Effect of Uncertainty on Hedonic Adaptation
Y Yang, Y Gu, J Galak
ACR North American Advances, 2014
2014
The Impact of Scarcity on Consumers’ Choices of Multiple Items From a Product Class
M Zhu, R Ratner
ACR North American Advances, 2014
2014
Hedonic Durability
Y Yang, C Hsee, O Urminsky, L Zhang
ACR North American Advances, 2014
2014
Reaction Utility
C Hsee, Y Yang, B Ruan, F Cai
ACR North American Advances, 2014
2014
When Good Things Come to an End: Mispredicting Motivation For Unavailable Goods
Y Yang, C Morewedge, J Galak
ACR North American Advances, 2012
2012
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Articles 1–20