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Heiner Evanschitzky
Heiner Evanschitzky
Alliance Manchester Business School, The University of Manchester
Verified email at manchester.ac.uk
Title
Cited by
Cited by
Year
The relative strength of affective commitment in securing loyalty in service relationships
H Evanschitzky, GR Iyer, H Plassmann, J Niessing, H Meffert
Journal of business research 59 (12), 1207-1213, 2006
8892006
An examination of moderator effects in the four-stage loyalty model
H Evanschitzky, M Wunderlich
Journal of Service Research 8 (4), 330-345, 2006
8882006
Success factors of product innovation: An updated meta‐analysis
H Evanschitzky, M Eisend, RJ Calantone, Y Jiang
Journal of product innovation management 29, 21-37, 2012
7192012
Customer equity drivers and future sales
V Vogel, H Evanschitzky, B Ramaseshan
Journal of marketing 72 (6), 98-108, 2008
7082008
Consequences of customer loyalty to the loyalty program and to the company
H Evanschitzky, B Ramaseshan, DM Woisetschläger, V Richelsen, M Blut, ...
Journal of the academy of marketing science 40, 625-638, 2012
5882012
E-satisfaction: a re-examination
H Evanschitzky, GR Iyer, J Hesse, D Ahlert
Journal of retailing 80 (3), 239-247, 2004
5882004
Internal branding: an enabler of employees' brand‐supporting behaviours
K Punjaisri, H Evanschitzky, A Wilson
Journal of service management 20 (2), 209-226, 2009
5372009
Identification and analysis of moderator variables: Investigating the customer satisfaction‐loyalty link
G Walsh, H Evanschitzky, M Wunderlich
European Journal of Marketing 42 (9/10), 977-1004, 2008
4202008
Replication research's disturbing trend
H Evanschitzky, C Baumgarth, R Hubbard, JS Armstrong
Journal of Business Research 60 (4), 411-415, 2007
3542007
Customer inspiration: Conceptualization, scale development, and validation
T Böttger, T Rudolph, H Evanschitzky, T Pfrang
Journal of Marketing 81 (6), 116-131, 2017
2892017
Exploring the influences of internal branding on employees' brand promise delivery: implications for strengthening customer–brand relationships
K Punjaisri, A Wilson, H Evanschitzky
Journal of relationship marketing 7 (4), 407-424, 2008
2732008
Does the employee–customer satisfaction link hold for all employee groups?
F Wangenheim, H Evanschitzky, M Wunderlich
Journal of Business research 60 (7), 690-697, 2007
2442007
Consumer ethnocentrism in the German market
H Evanschitzky, F v. Wangenheim, D Woisetschläger, M Blut
International Marketing Review 25 (1), 7-32, 2008
2422008
The impact of service characteristics on the switching costs–customer loyalty link
M Blut, SE Beatty, H Evanschitzky, C Brock
Journal of Retailing 90 (2), 275-290, 2014
2162014
How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings
DM Woisetschläger, P Lentz, H Evanschitzky
Journal of Business Research 64 (8), 800-808, 2011
2162011
Dienstleistungsnetzwerke: Management, Erfolgsfaktoren und Benchmarks im internationalen Vergleich
D Ahlert, H Evanschitzky
Springer-Verlag, 2011
211*2011
E-Services
H Evanschitzky, G Iyer
E-Services, 2007
210*2007
Service & solution innovation: Overview and research agenda
H Evanschitzky, FV Wangenheim, DM Woisetschläger
Industrial Marketing Management 40 (5), 657, 2011
1992011
Internal branding to influence employees' brand promise delivery: a case study in Thailand
K Punjaisri, A Wilson, H Evanschitzky
Journal of Service Management 20 (5), 561-579, 2009
1912009
Consumer trial, continuous use, and economic benefits of a retail service innovation: The case of the personal shopping assistant
H Evanschitzky, GR Iyer, KG Pillai, P Kenning, R Schütte
Journal of Product Innovation Management 32 (3), 459-475, 2015
1882015
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