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Meera Venkatraman
Meera Venkatraman
Verified email at suffolk.edu
Title
Cited by
Cited by
Year
Differentiating between cognitive and sensory innovativeness: Concepts, measurement, and implications
MP Venkatraman, LL Price
Journal of Business research 20 (4), 293-315, 1990
5511990
The impact of innovativeness and innovation type on adoption
MP Venkatraman
Journal of Retailing 67 (1), 51, 1991
4031991
From servicescape to consumptionscape: A photo-elicitation study of Starbucks in the New China
M Venkatraman, T Nelson
Journal of International Business Studies 39 (6), 1010-1026, 2008
1932008
Opinion leaders, adopters, and communicative adopters: A role analysis
MP Venkatraman
Psychology & Marketing 6 (1), 51-68, 1989
1831989
The epistemic and sensory exploratory behavior of hedonic and cognitive consumers
MP Venkatraman, DJ MacInnis
ACR North American Advances, 1985
1831985
Opinion leadership, enduring involvement and characteristics of opinion leaders: a moderating or mediating relationship?
MP Venkatraman
ACR North American Advances, 1990
1761990
How global brands travel with consumers: An examination of the relationship between brand consistency and meaning across national boundaries
A Bengtsson, F Bardhi, M Venkatraman
International Marketing Review, 2010
1372010
Diagnosing the search cost effect: Waiting time and the moderating impact of prior category knowledge
GE Smith, MP Venkatraman, RR Dholakia
Journal of Economic Psychology 20 (3), 285-314, 1999
1361999
Involvement and risk
MP Venkatraman
Psychology & Marketing 6 (3), 229-247, 1989
1321989
Investigating differences in the roles of enduring and instrumentally involved consumers in the diffusion process
MP Venkatraman
ACR North American Advances, 1988
1151988
The Determinants of Satisfaction for a High Involvement Product: Three Rival Hypotheses and Their Implications in the Health Care Context.
MB Barber, M Venkatraman
Advances in consumer research 13 (1), 1986
801986
Effects of individual difference variables on responses to factual and evaluative ads
MP Venkatraman, D Marlino, FR Kardes, KB Sklar
ACR North American Advances, 1990
741990
The interactive effects of message appeal and individual differences on information processing and persuasion
MP Venkatraman, D Marlino, FR Kardes, KB Sklar
Psychology & Marketing 7 (2), 85-96, 1990
731990
Strategic marketing fit in manufacturer-retailer relationships: Price leaders versus merchandise differentiators
GE Smith, MP Venkatraman, LH Wortzel
Journal of Retailing 71 (3), 297-315, 1995
361995
Searching for information in marketspace: does the form‐product or service‐matter?
M Venkatraman, RR Dholakia
Journal of Services Marketing, 1997
351997
Marketing services that compete with goods
RR Dholakia, M Venkatraman
Journal of Services Marketing, 1993
231993
When consumers own their work: Psychological ownership and consumer citizenship on crowdsourcing platforms
M Yuksel, A Darmody, M Venkatraman
Journal of Consumer Behaviour 18 (1), 3-11, 2019
202019
Consuming digital technologies and making home
M Venkatraman
Journal of Business Research 66 (12), 2626-2633, 2013
162013
Manufacturer and retailer relationships: Replacing power with strategic marketing partnerships
LH Wortzel, MP Venkatraman
Marketing Science Institute, 1991
161991
The work of mapping and the mapping of work: prosumer roles in crowdsourced maps
A Darmody, M Yuksel, M Venkatraman
Journal of Marketing Management 33 (13-14), 1093-1119, 2017
112017
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