Meera Venkatraman
Meera Venkatraman
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Differentiating between cognitive and sensory innovativeness: Concepts, measurement, and implications
MP Venkatraman, LL Price
Journal of Business research 20 (4), 293-315, 1990
The impact of innovativeness and innovation type on adoption
MP Venkatraman
Journal of Retailing 67 (1), 51, 1991
From servicescape to consumptionscape: A photo-elicitation study of Starbucks in the New China
M Venkatraman, T Nelson
Journal of International Business Studies 39 (6), 1010-1026, 2008
Opinion leaders, adopters, and communicative adopters: A role analysis
MP Venkatraman
Psychology & Marketing 6 (1), 51-68, 1989
The epistemic and sensory exploratory behavior of hedonic and cognitive consumers
MP Venkatraman, DJ MacInnis
ACR North American Advances, 1985
Opinion leadership, enduring involvement and characteristics of opinion leaders: a moderating or mediating relationship?
MP Venkatraman
ACR North American Advances, 1990
How global brands travel with consumers: An examination of the relationship between brand consistency and meaning across national boundaries
A Bengtsson, F Bardhi, M Venkatraman
International Marketing Review, 2010
Diagnosing the search cost effect: Waiting time and the moderating impact of prior category knowledge
GE Smith, MP Venkatraman, RR Dholakia
Journal of Economic Psychology 20 (3), 285-314, 1999
Involvement and risk
MP Venkatraman
Psychology & Marketing 6 (3), 229-247, 1989
Investigating differences in the roles of enduring and instrumentally involved consumers in the diffusion process
MP Venkatraman
ACR North American Advances, 1988
The Determinants of Satisfaction for a High Involvement Product: Three Rival Hypotheses and Their Implications in the Health Care Context.
MB Barber, M Venkatraman
Advances in consumer research 13 (1), 1986
Effects of individual difference variables on responses to factual and evaluative ads
MP Venkatraman, D Marlino, FR Kardes, KB Sklar
ACR North American Advances, 1990
The interactive effects of message appeal and individual differences on information processing and persuasion
MP Venkatraman, D Marlino, FR Kardes, KB Sklar
Psychology & Marketing 7 (2), 85-96, 1990
Strategic marketing fit in manufacturer-retailer relationships: Price leaders versus merchandise differentiators
GE Smith, MP Venkatraman, LH Wortzel
Journal of Retailing 71 (3), 297-315, 1995
Searching for information in marketspace: does the form‐product or service‐matter?
M Venkatraman, RR Dholakia
Journal of Services Marketing, 1997
Marketing services that compete with goods
RR Dholakia, M Venkatraman
Journal of Services Marketing, 1993
When consumers own their work: Psychological ownership and consumer citizenship on crowdsourcing platforms
M Yuksel, A Darmody, M Venkatraman
Journal of Consumer Behaviour 18 (1), 3-11, 2019
Consuming digital technologies and making home
M Venkatraman
Journal of Business Research 66 (12), 2626-2633, 2013
Manufacturer and retailer relationships: Replacing power with strategic marketing partnerships
LH Wortzel, MP Venkatraman
Marketing Science Institute, 1991
The work of mapping and the mapping of work: prosumer roles in crowdsourced maps
A Darmody, M Yuksel, M Venkatraman
Journal of Marketing Management 33 (13-14), 1093-1119, 2017
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