| Social-Customer-Relationship-Management (Social-CRM) Anwendung und Technologie R Alt, O Reinhold Wirtschaftsinformatik 54, 281-286, 2012 | 134 | 2012 |
| Social customer relationship management: state of the art and learnings from current projects O Reinhold, R Alt | 87 | 2012 |
| Social customer relationship management R Alt, O Reinhold An Introduction to Social Media Marketing, 72-75, 2020 | 70* | 2020 |
| Analytical social CRM: concept and tool support O Reinhold, R Alt | 68 | 2011 |
| Social crm: Biggest challenges to make it work in the real world F Lobato, M Pinheiro, A Jacob, O Reinhold, Á Santana Business Information Systems Workshops: BIS 2016 International Workshops …, 2017 | 42 | 2017 |
| Current applications of machine learning techniques in CRM: a literature review and practical implications BNR Chagas, JAN Viana, O Reinhold, F Lobato, AFL Jacob, R Alt 2018 IEEE/WIC/ACM International Conference on Web Intelligence (WI), 452-458, 2018 | 34 | 2018 |
| How Companies are implementing social customer relationship management: insights from two case studies O Reinhold, R Alt | 33 | 2013 |
| Enhancing collaborative CRM with mobile technologies O Reinhold, R Alt BLED 2009 Proceedings, 36, 2009 | 27 | 2009 |
| A literature review of the current applications of machine learning and their practical implications BNR Chagas, J Viana, O Reinhold, FMF Lobato, AFL Jacob Jr, R Alt Web intelligence 18 (1), 69-83, 2020 | 21 | 2020 |
| Improving relationship management in universities with sentiment analysis and topic modeling of social media channels: learnings from ufpa D Cirqueira, M Pinheiro, T Braga, A Jacob Jr, O Reinhold, R Alt, ... Proceedings of the International Conference on Web Intelligence, 998-1005, 2017 | 20 | 2017 |
| Social CRM in digital marketing agencies: an extensive classification of services GM Barata, J Viana, O Reinhold, F Lobato, R Alt 2018 IEEE/WIC/ACM International Conference on Web Intelligence (WI), 750-753, 2018 | 12 | 2018 |
| Usability of CRM systems as collaboration infrastructures in business networks O Reinhold, R Alt | 12 | 2008 |
| Social media analytics using business intelligence and social media tools–Differences and implications M Wittwer, O Reinhold, R Alt, F Jessen, R Stüber Business Information Systems Workshops: BIS 2016 International Workshops …, 2017 | 10 | 2017 |
| Customer context and social CRM: a literature review and research agenda M Wittwer, O Reinhold, R Alt | 9 | 2017 |
| Artificial intelligence, blockchain, big data analytics, machine learning and data mining in traditional CRM and social CRM: A critical review G Lampropoulos, K Siakas, J Viana, O Reinhold 2022 IEEE/WIC/ACM International Joint Conference on Web Intelligence and …, 2022 | 7 | 2022 |
| Análise do setor de telecomunicação brasileiro: Uma visão sobre Reclamações GN de Sousa, I da Silva Guimarães, JAN Viana, O Reinhold, AFL Junior, ... Revista Ibérica de Sistemas e Tecnologias de Informação, 31-48, 2020 | 7* | 2020 |
| Social CRM: Tools and Functionalities R Alt, O Reinhold, R Alt, O Reinhold Social Customer Relationship Management: Fundamentals, Applications …, 2020 | 7 | 2020 |
| The role of cross-domain use cases in IoT–a case analysis S Bär, O Reinhold, R Alt | 7 | 2019 |
| Social media analytics in social CRM–towards a research agenda M Wittwer, O Reinhold, R Alt | 7 | 2016 |
| Social CRM: challenges and perspectives R Alt, O Reinhold, R Alt, O Reinhold Social Customer Relationship Management: Fundamentals, Applications …, 2020 | 6 | 2020 |
Rainer AltProfessor of Application SystemsBestätigte E-Mail-Adresse bei uni-leipzig.de
