| Analyzing electronic word of mouth: A social commerce construct SN Ahmad, M Laroche International Journal of Information Management 37 (3), 202-213, 2017 | 216 | 2017 |
| How do expressed emotions affect the helpfulness of a product review? Evidence from reviews using latent semantic analysis SN Ahmad, M Laroche International Journal of Electronic Commerce 20 (1), 76-111, 2015 | 156 | 2015 |
| “Free Shipping” or “Dollar Off”? The Moderating Effects of List Price and E-Shopping Experience On Consumer Preference For Online Discount SN Ahmad, M Callow International Journal of Electronic Commerce Studies 9 (1), 55-70, 2018 | 13 | 2018 |
| Understanding consumer's brand categorization across three countries: Application of fuzzy rule-based classification SN Ahmad, MO Richard Journal of Business Research 67 (3), 278-287, 2014 | 13 | 2014 |
| The Role of Social Facilitation Theory on Consumer Decision Making: A Conceptual Framework. SN Ahmad American Journal of Management 16 (2), 2016 | 10 | 2016 |
| Uncovering the paths to helpful reviews using fuzzy-set qualitative comparative analysis SN Ahmad Journal of Marketing Analytics 5, 47-56, 2017 | 8 | 2017 |
| Extracting marketing information from product reviews: a comparative study of latent semantic analysis and probabilistic latent semantic analysis SN Ahmad, M Laroche Journal of Marketing Analytics 11 (4), 662-676, 2023 | 4 | 2023 |
| How do Fine-Grained Emotions Affect the Helpfulness Vote of a Product Review? Evidence from User Generated Content Using Latent Semantic Analysis SN Ahmad, M Laroche Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 2 | 2015 |
| Emotions and topics in online word of mouth: Application of latent semantic analysis SN Ahmad Concordia University, 2013 | 2 | 2013 |
| Shooting for the stars: What are the topics of reviews that affect star ratings? SN Ahmad, MO Richard Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2023 | 1 | 2023 |
| Annotating images by semantic representation using the open knowledge base JM Ghazali, SN Ahmad, KA Elias, SMN Khan, SAM Noah, LQ Zakaria Journal of Fundamental and Applied Sciences 10 (3S), 691-702, 2018 | 1 | 2018 |
| ONLINE AND OFFLINE RETAIL COMPETITION: THE EFFECT OF REDUCED ONLINE DISUTILITY COST AND PRICE DISCOUNT SN Ahmad RESEARCH YEARBOOK, 545, 2012 | | 2012 |
| Object-Oriented Requirement Analysis for Developing iMap Mind Mapping Software A Jalil, SN Ahmad, JM Ghazali, FA Asuhaimi, AM Jasin Journal of Communication and Computer 8 (11), 939-943, 2011 | | 2011 |
Michel LarocheRoyal Bank Distinguished Professor of Marketing, Concordia UniversityVerified email at concordia.ca
