Edward C Malthouse

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Koautoren

Su Jung KimAssistant Professor, University of Southern CaliforniaBestätigte E-Mail-Adresse bei usc.edu
Bernd SkieraProfessor of Electronic Commerce, Goethe-University, Frankfurt, GermanyBestätigte E-Mail-Adresse bei wiwi.uni-frankfurt.de
Rebecca Jen-Hui WangLehigh UniversityBestätigte E-Mail-Adresse bei lehigh.edu
Bart LariviereAssociate Professor of Marketing at KU LeuvenBestätigte E-Mail-Adresse bei kuleuven.be
Venkatesh ShankarTexas A&M UniversityBestätigte E-Mail-Adresse bei mays.tamu.edu
Lara LobschatAssistant Professor of Marketing, Maastricht UniversityBestätigte E-Mail-Adresse bei maastrichtuniversity.nl
Thorsten Hennig-ThurauUniversity of MuensterBestätigte E-Mail-Adresse bei wiwi.uni-muenster.de
Thomas B. KsiazekVillanova UniversityBestätigte E-Mail-Adresse bei villanova.edu
James G WebsterProfessor Emeritus of Communication Studies, Northwestern UniversityBestätigte E-Mail-Adresse bei northwestern.edu
Ajit TamhaneNorthwestern UniversityBestätigte E-Mail-Adresse bei northwestern.edu
Vijay ViswanathanAssociate Professor, Northwestern UniversityBestätigte E-Mail-Adresse bei northwestern.edu
Lakshman KrishnamurthiProfessor of Marketing, Kellogg School, Northwestern UniversityBestätigte E-Mail-Adresse bei kellogg.northwestern.edu
Lerzan AksoyAssociate Dean of Undergraduate Studies and Strategic Initiatives -- Professor of MarketingBestätigte E-Mail-Adresse bei fordham.edu
Timothy KeininghamJ. Donald Kennedy Endowed Chair in E-Commerce, St. John's UniversityBestätigte E-Mail-Adresse bei stjohns.edu
Mark VandenboschIvey Business SchoolBestätigte E-Mail-Adresse bei ivey.uwo.ca
Michael HaenleinProfessor of Marketing, ESCP EuropeBestätigte E-Mail-Adresse bei escpeurope.eu
Xiaoquan (Michael) ZhangChinese University of Hong Kong, Massachusetts Institute of Technology, Sloan School of ManagementBestätigte E-Mail-Adresse bei cuhk.edu.hk
Linda D. HollebeekMontpellier Business School (main)/Tallinn University of TechnologyBestätigte E-Mail-Adresse bei montpellier-bs.com
Alexander BuoyeAssociate Professor of Marketing at St. John's UniversityBestätigte E-Mail-Adresse bei stjohns.edu
Bruce CooilRichmond Professor of Management, Emeritus, Vanderbilt UniversityBestätigte E-Mail-Adresse bei owen.vanderbilt.edu

Edward C Malthouse

Northwestern University

Bestätigte E-Mail-Adresse bei northwestern.edu


Titel Nach Zitationen sortieren Nach Jahr sortieren Nach Titel sortieren	Zitiert von Zitiert von	Jahr
The impact of new media on customer relationships T Hennig-Thurau, EC Malthouse, C Friege, S Gensler, L Lobschat, ... Journal of service research 13 (3), 311-330, 2010	1809	2010
An experimental study of the relationship between online engagement and advertising effectiveness BJ Calder, EC Malthouse, U Schaedel Journal of interactive marketing 23 (4), 321-331, 2009	986	2009
Managing customer relationships in the social media era: Introducing the social CRM house EC Malthouse, M Haenlein, B Skiera, E Wege, M Zhang Journal of interactive marketing 27 (4), 270-280, 2013	744	2013
On the go: How mobile shopping affects customer purchase behavior RJH Wang, EC Malthouse, L Krishnamurthi Journal of Retailing 91 (2), 217-234, 2015	470	2015
Media consumption across platforms: Identifying user-defined repertoires H Taneja, JG Webster, EC Malthouse, TB Ksiazek New media & society 14 (6), 951-968, 2012	319	2012
Can we predict customer lifetime value? EC Malthouse, RC Blattberg Journal of Interactive Marketing 19 (1), 2-16, 2005	309	2005
News-seekers and avoiders: Exploring patterns of total news consumption across media and the relationship to civic participation TB Ksiazek, EC Malthouse, JG Webster Journal of Broadcasting & Electronic Media 54 (4), 551-568, 2010	247	2010
Media engagement and advertising effectiveness BJ Calder, EC Malthouse Kellogg on advertising and media 1, 36, 2008	242	2008
Engagement with online media R Davis Mersey, EC Malthouse, BJ Calder Journal of Media Business Studies 7 (2), 39-56, 2010	228	2010
Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media B Larivière, H Joosten, EC Malthouse, M Birgelen, P Aksoy, WH Kunz, ... Journal of Service Management 24 (3), 268-293, 2013	211	2013
Nonlinear partial least squares EC Malthouse, AC Tamhane, RSH Mah Computers & Chemical Engineering 21 (8), 875-890, 1997	194	1997
CRM in data-rich multichannel retailing environments: a review and future research directions PC Verhoef, R Venkatesan, L McAlister, EC Malthouse, M Krafft, ... Journal of interactive marketing 24 (2), 121-137, 2010	182	2010
Limitations of nonlinear PCA as performed with generic neural networks EC Malthouse IEEE Transactions on neural networks 9 (1), 165-173, 1998	179	1998
Customer lifetime value: Empirical generalizations and some conceptual questions RC Blattberg, EC Malthouse, SA Neslin Journal of Interactive Marketing 23 (2), 157-168, 2009	176	2009
The customer engagement ecosystem E Maslowska, EC Malthouse, T Collinger Journal of Marketing Management 32 (5-6), 469-501, 2016	175	2016
The effects of adopting and using a brand's mobile application on customers' subsequent purchase behavior SJ Kim, RJH Wang, EC Malthouse Journal of Interactive Marketing 31, 28-41, 2015	175	2015
Big data and consumer behavior: Imminent opportunities CF Hofacker, EC Malthouse, F Sultan Journal of Consumer Marketing 33 (2), 89-97, 2016	148	2016
Managing media and advertising change with integrated marketing BJ Calder, EC Malthouse Journal of Advertising Research 45 (4), 356-361, 2005	145	2005
The effects of media context experiences on advertising effectiveness EC Malthouse, BJ Calder, A Tamhane Journal of Advertising 36 (3), 7-18, 2007	141	2007
Evidence that user-generated content that produces engagement increases purchase behaviours EC Malthouse, BJ Calder, SJ Kim, M Vandenbosch Journal of Marketing Management 32 (5-6), 427-444, 2016	121	2016

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