Edward C Malthouse - Google Scholar Citations

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Su Jung KimAssistant Professor, University of Southern CaliforniaBestätigte E-Mail-Adresse bei usc.edu
Bernd SkieraProfessor of Electronic Commerce, Goethe-University, Frankfurt, GermanyBestätigte E-Mail-Adresse bei wiwi.uni-frankfurt.de
Rebecca Jen-Hui WangLehigh UniversityBestätigte E-Mail-Adresse bei lehigh.edu
Bart LariviereAssociate Professor of Marketing at KU LeuvenBestätigte E-Mail-Adresse bei kuleuven.be
Lara LobschatAssistant Professor of Marketing, University of GroningenBestätigte E-Mail-Adresse bei rug.nl
Thorsten Hennig-ThurauUniversity of MuensterBestätigte E-Mail-Adresse bei wiwi.uni-muenster.de
Thomas B. KsiazekVillanova UniversityBestätigte E-Mail-Adresse bei villanova.edu
James G WebsterProfessor of Communication Studies, Northwestern UniversityBestätigte E-Mail-Adresse bei northwestern.edu
venkatesh shankarTexas A&M UniversityBestätigte E-Mail-Adresse bei venkyshankar.com
Ajit TamhaneNorthwestern UniversityBestätigte E-Mail-Adresse bei northwestern.edu
Vijay ViswanathanAssociate Professor, Northwestern UniversityBestätigte E-Mail-Adresse bei northwestern.edu
Lakshman KrishnamurthiProfessor of Marketing, Kellogg School, Northwestern UniversityBestätigte E-Mail-Adresse bei kellogg.northwestern.edu
Lerzan AksoyAssociate Dean of Undergraduate Studies and Strategic Initiatives -- Professor of MarketingBestätigte E-Mail-Adresse bei fordham.edu
Timothy KeininghamJ. Donald Kennedy Endowed Chair in E-Commerce, St. John's UniversityBestätigte E-Mail-Adresse bei stjohns.edu
Michael HaenleinProfessor of Marketing, ESCP EuropeBestätigte E-Mail-Adresse bei escpeurope.eu
Xiaoquan (Michael) ZhangChinese University of Hong Kong, Massachusetts Institute of Technology, Sloan School of ManagementBestätigte E-Mail-Adresse bei cuhk.edu.hk
Mark VandenboschIvey Business SchoolBestätigte E-Mail-Adresse bei ivey.uwo.ca
Bruce CooilRichmond Professor of Management, Vanderbilt UniversityBestätigte E-Mail-Adresse bei owen.vanderbilt.edu
Charles F. HofackerCarl DeSantis Prof. of Business Administration and Prof. of Marketing, Florida State UniversityBestätigte E-Mail-Adresse bei business.fsu.edu
Alexander BuoyeAssistant Professor of Marketing at Fordham UniversityBestätigte E-Mail-Adresse bei fordham.edu

Edward C Malthouse

Northwestern University

Bestätigte E-Mail-Adresse bei northwestern.edu


Titel Nach Zitationen sortieren Nach Jahr sortieren Nach Titel sortieren	Zitiert von Zitiert von	Jahr
The impact of new media on customer relationships T Hennig-Thurau, EC Malthouse, C Friege, S Gensler, L Lobschat, ... Journal of service research 13 (3), 311-330, 2010	1676	2010
An experimental study of the relationship between online engagement and advertising effectiveness BJ Calder, EC Malthouse, U Schaedel Journal of interactive marketing 23 (4), 321-331, 2009	876	2009
Managing customer relationships in the social media era: Introducing the social CRM house EC Malthouse, M Haenlein, B Skiera, E Wege, M Zhang Journal of interactive marketing 27 (4), 270-280, 2013	661	2013
On the go: How mobile shopping affects customer purchase behavior RJH Wang, EC Malthouse, L Krishnamurthi Journal of Retailing 91 (2), 217-234, 2015	391	2015
Can we predict customer lifetime value? EC Malthouse, RC Blattberg Journal of Interactive Marketing 19 (1), 2-16, 2005	302	2005
Media consumption across platforms: Identifying user-defined repertoires H Taneja, JG Webster, EC Malthouse, TB Ksiazek New media & society 14 (6), 951-968, 2012	283	2012
News-seekers and avoiders: Exploring patterns of total news consumption across media and the relationship to civic participation TB Ksiazek, EC Malthouse, JG Webster Journal of Broadcasting & Electronic Media 54 (4), 551-568, 2010	218	2010
Engagement with online media R Davis Mersey, EC Malthouse, BJ Calder Journal of Media Business Studies 7 (2), 39-56, 2010	213	2010
Media engagement and advertising effectiveness BJ Calder, EC Malthouse Kellogg on advertising and media 1, 36, 2008	211	2008
Nonlinear partial least squares EC Malthouse, AC Tamhane, RSH Mah Computers & Chemical Engineering 21 (8), 875-890, 1997	194	1997
Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media B Larivière, H Joosten, EC Malthouse, M Birgelen, P Aksoy, WH Kunz, ... Journal of Service Management 24 (3), 268-293, 2013	193	2013
Limitations of nonlinear PCA as performed with generic neural networks EC Malthouse IEEE Transactions on neural networks 9 (1), 165-173, 1998	177	1998
CRM in data-rich multichannel retailing environments: a review and future research directions PC Verhoef, R Venkatesan, L McAlister, EC Malthouse, M Krafft, ... Journal of interactive marketing 24 (2), 121-137, 2010	167	2010
Customer lifetime value: Empirical generalizations and some conceptual questions RC Blattberg, EC Malthouse, SA Neslin Journal of Interactive Marketing 23 (2), 157-168, 2009	167	2009
The effects of adopting and using a brand's mobile application on customers' subsequent purchase behavior SJ Kim, RJH Wang, EC Malthouse Journal of Interactive Marketing 31, 28-41, 2015	144	2015
The customer engagement ecosystem E Maslowska, EC Malthouse, T Collinger Journal of Marketing Management 32 (5-6), 469-501, 2016	142	2016
Managing media and advertising change with integrated marketing BJ Calder, EC Malthouse Journal of Advertising Research 45 (4), 356-361, 2005	135	2005
The effects of media context experiences on advertising effectiveness EC Malthouse, BJ Calder, A Tamhane Journal of Advertising 36 (3), 7-18, 2007	132	2007
Big data and consumer behavior: Imminent opportunities CF Hofacker, EC Malthouse, F Sultan Journal of Consumer Marketing, 2016	124	2016
The growth of interactions and dialogs in interactive marketing V Shankar, EC Malthouse Journal of interactive Marketing 21 (2), 2, 2007	99	2007

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