Edward C Malthouse
Edward C Malthouse
Bestätigte E-Mail-Adresse bei northwestern.edu
Titel
Zitiert von
Zitiert von
Jahr
The impact of new media on customer relationships
T Hennig-Thurau, EC Malthouse, C Friege, S Gensler, L Lobschat, ...
Journal of service research 13 (3), 311-330, 2010
16762010
An experimental study of the relationship between online engagement and advertising effectiveness
BJ Calder, EC Malthouse, U Schaedel
Journal of interactive marketing 23 (4), 321-331, 2009
8762009
Managing customer relationships in the social media era: Introducing the social CRM house
EC Malthouse, M Haenlein, B Skiera, E Wege, M Zhang
Journal of interactive marketing 27 (4), 270-280, 2013
6612013
On the go: How mobile shopping affects customer purchase behavior
RJH Wang, EC Malthouse, L Krishnamurthi
Journal of Retailing 91 (2), 217-234, 2015
3912015
Can we predict customer lifetime value?
EC Malthouse, RC Blattberg
Journal of Interactive Marketing 19 (1), 2-16, 2005
3022005
Media consumption across platforms: Identifying user-defined repertoires
H Taneja, JG Webster, EC Malthouse, TB Ksiazek
New media & society 14 (6), 951-968, 2012
2832012
News-seekers and avoiders: Exploring patterns of total news consumption across media and the relationship to civic participation
TB Ksiazek, EC Malthouse, JG Webster
Journal of Broadcasting & Electronic Media 54 (4), 551-568, 2010
2182010
Engagement with online media
R Davis Mersey, EC Malthouse, BJ Calder
Journal of Media Business Studies 7 (2), 39-56, 2010
2132010
Media engagement and advertising effectiveness
BJ Calder, EC Malthouse
Kellogg on advertising and media 1, 36, 2008
2112008
Nonlinear partial least squares
EC Malthouse, AC Tamhane, RSH Mah
Computers & Chemical Engineering 21 (8), 875-890, 1997
1941997
Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media
B Larivière, H Joosten, EC Malthouse, M Birgelen, P Aksoy, WH Kunz, ...
Journal of Service Management 24 (3), 268-293, 2013
1932013
Limitations of nonlinear PCA as performed with generic neural networks
EC Malthouse
IEEE Transactions on neural networks 9 (1), 165-173, 1998
1771998
CRM in data-rich multichannel retailing environments: a review and future research directions
PC Verhoef, R Venkatesan, L McAlister, EC Malthouse, M Krafft, ...
Journal of interactive marketing 24 (2), 121-137, 2010
1672010
Customer lifetime value: Empirical generalizations and some conceptual questions
RC Blattberg, EC Malthouse, SA Neslin
Journal of Interactive Marketing 23 (2), 157-168, 2009
1672009
The effects of adopting and using a brand's mobile application on customers' subsequent purchase behavior
SJ Kim, RJH Wang, EC Malthouse
Journal of Interactive Marketing 31, 28-41, 2015
1442015
The customer engagement ecosystem
E Maslowska, EC Malthouse, T Collinger
Journal of Marketing Management 32 (5-6), 469-501, 2016
1422016
Managing media and advertising change with integrated marketing
BJ Calder, EC Malthouse
Journal of Advertising Research 45 (4), 356-361, 2005
1352005
The effects of media context experiences on advertising effectiveness
EC Malthouse, BJ Calder, A Tamhane
Journal of Advertising 36 (3), 7-18, 2007
1322007
Big data and consumer behavior: Imminent opportunities
CF Hofacker, EC Malthouse, F Sultan
Journal of Consumer Marketing, 2016
1242016
The growth of interactions and dialogs in interactive marketing
V Shankar, EC Malthouse
Journal of interactive Marketing 21 (2), 2, 2007
992007
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