Folgen
Mrinal Ghosh
Mrinal Ghosh
Zugehörigkeit unbekannt
Bestätigte E-Mail-Adresse bei email.arizona.edu
Titel
Zitiert von
Zitiert von
Jahr
Governance value analysis and marketing strategy
M Ghosh, G John
Journal of marketing 63 (4_suppl1), 131-145, 1999
7281999
Contract specificity and its performance implications
EA Mooi, M Ghosh
Journal of Marketing 74 (2), 105-120, 2010
2352010
Strategic fit in industrial alliances: an empirical test of governance value analysis
M Ghosh, G John
Journal of marketing research 42 (3), 346-357, 2005
2162005
Endogeneity in survey research
JB Sande, M Ghosh
International Journal of Research in Marketing 35 (2), 185-204, 2018
1802018
When should original equipment manufacturers use branded component contracts with suppliers?
M Ghosh, G John
Journal of Marketing Research 46 (5), 597-611, 2009
1642009
Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities
A Rindfleisch, K Antia, J Bercovitz, JR Brown, J Cannon, SJ Carson, ...
Marketing letters 21, 211-222, 2010
1462010
Customizing complex products: When should the vendor take control?
M Ghosh, S Dutta, S Stremersch
Journal of Marketing Research 43 (4), 664-679, 2006
1412006
The incentive and selection roles of sales force compensation contracts
D Lo, M Ghosh, F Lafontaine
Journal of Marketing Research 48 (4), 781-798, 2011
992011
Media coverage of climate change and sustainable product consumption: Evidence from the hybrid vehicle market
Y Chen, M Ghosh, Y Liu, L Zhao
Journal of Marketing Research 56 (6), 995-1011, 2019
942019
Experimental evidence for agency models of salesforce compensation
M Ghosh, G John
Marketing Science 19 (4), 348-365, 2000
842000
Durability versus concentration as an explanation for price inflexibility
EM Caucutt, M Ghosh, CML Kelton
Review of Industrial Organization 14, 27-50, 1999
501999
Price delegation and performance pay: Evidence from industrial sales forces
D Lo, W Dessein, M Ghosh, F Lafontaine
The Journal of Law, Economics, and Organization 32 (3), 508-544, 2016
442016
An integrated power and efficiency model of contractual channel governance: Theory and empirical evidence
SJ Carson, M Ghosh
Journal of Marketing 83 (4), 101-120, 2019
302019
Price formats for branded components in industrial markets: An integration of transaction cost economics and the resource-based view
D Lo, KM Frias, M Ghosh
Organization Science 23 (5), 1282-1297, 2012
242012
Progress and prospects for governance value analysis in marketing: when Porter meets Williamson
M Ghosh, G John
Handbook of business-to-business marketing, 2012
192012
How does influence strategy work? The moderating role of cognitive institutional profile and mediating role of commitment
W Gao, M Ghosh, L Qian
Industrial Marketing Management 68, 46-55, 2018
132018
Pricing behavior in United States manufacturing industries: a statistical study using disaggregated data
EM Caucutt, M Ghosh, CML Kelton
Review of Industrial Organization 9, 745-771, 1994
121994
Delegation and pay-for-performance: Evidence from industrial sales force
M Ghosh, F Lafontaine, D Lo
Unpublished Manuscript, University of Arizona (April), 2011
112011
Money-back guarantees and service quality: the marketing of in vitro fertilization services
S Yu, M Ghosh, M Viswanathan
Journal of Marketing Research 59 (3), 659-673, 2022
92022
The Role of Risk, Incentives, and Selection in Salesforce Compensation Contracts
D Lo, M Ghosh, F Lafontaine
Unpublished paper, Ross School of Business, University of Michigan, May, 2006
72006
Das System kann den Vorgang jetzt nicht ausführen. Versuchen Sie es später erneut.
Artikel 1–20