Gautham Vadakkepatt
Cited by
Cited by
A meta-analysis of electronic word-of-mouth elasticity
Y You, GG Vadakkepatt, AM Joshi
Journal of Marketing 79 (2), 19-39, 2015
Interactive technologies and retailing strategy: A review, conceptual framework and future research directions
R Varadarajan, R Srinivasan, GG Vadakkepatt, MS Yadav, PA Pavlou, ...
Journal of Interactive Marketing 24 (2), 96-110, 2010
Political management, research and development, and advertising capital in the pharmaceutical industry: A good prognosis?
KD Martin, BW Josephson, GG Vadakkepatt, JL Johnson
Journal of Marketing 82 (3), 87-107, 2018
Examining moral authority in the marketplace: A conceptualization and framework
JJ Hoppner, GG Vadakkepatt
Journal of Business Research 95, 417-427, 2019
Political Management, R&D, and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis?
KD Martin, BW Josephson, GG Vadakkepatt, JL Johnson
Journal of Marketing 82, 2018
The impact of capital structure on marketing effort and customer satisfaction
R Song, G Vadakkepatt, D Lehmann
Marketing’s Role in Understanding Political Activity
D Korschun, KD Martin, G Vadakkepatt
Journal of Public Policy & Marketing 39 (4), 378-387, 2020
Unintended customer consequences of corporate lobbying
G Vadakkepatt, K Martin, N Paharia, S Arora
ACR North American Advances, 2018
Call for Manuscripts: Political Activity and Marketing
G Vadakkepatt, D Korschun, K Martin
Sustainable Retailing
GG Vadakkepatt, KP Winterich, V Mittal, W Zinn, L Beitelspacher, ...
Journal of Retailing, 2020
Essays on Firm Growth and Survival as a Fortune 500 Firm
GG Vadakkepatt
Texas A & M University, 2011
Survival of manufacturing firms in Fortune 500: the roles of marketing capital and R&D capital
GG Vadakkepatt, V Shankar, R Varadarajan
MSI Working Paper, 10–119, 2010
The system can't perform the operation now. Try again later.
Articles 1–12