| Consumer advocacy: Examining the feeling and doing following a failed service encounter KR Jayasimha, HS Srivastava Journal of Retailing and Consumer Services 34, 201-208, 2017 | 15 | 2017 |
| Factors affecting consumers’ participation in consumption tax evasion HS Srivastava, G Singh, A Mishra Journal of Indian Business Research 10 (3), 274-290, 2018 | 14 | 2018 |
| Addressing customer misbehavior contagion in access-based services HS Srivastava, KR Jayasimha, K Sivakumar Journal of Services Marketing 36 (6), 849-861, 2022 | 13 | 2022 |
| Contamination fear and ABS during COVID-19 KR Jayasimha, HS Srivastava, S Manoharan Journal of Services Marketing 35 (5), 657-670, 2021 | 4 | 2021 |
| Consumers’ intention to use environment-friendly ethical transportation medium: A conceptual framework and empirical evaluation B Kumar, HS Srivastava, G Singh Transportation research part F: traffic psychology and behaviour 70, 235-248, 2020 | 2 | 2020 |
| Reverse contagion: role of empathy, narrative appeal, and intensity of previous misbehavior KR Jayasimha, HS Srivastava, K Sivakumar, M Sivaraman Journal of Consumer Marketing, 2024 | | 2024 |
| Consumer’s Re-Participation in Online Flash Sale after Service Failure: A Moderated-Mediation Study A Sharma, KR Jayasimha, HS Srivastava Journal of Global Marketing, 1-18, 2024 | | 2024 |
| Decoding consumers' CSR scepticism: service recovery experience perspective MK Kushwah, HS Srivastava Marketing Intelligence & Planning 41 (3), 265-278, 2023 | | 2023 |
