| The effects of loyalty program introduction and design on short-and long-term sales and gross profits M Chaudhuri, CM Voorhees, JM Beck Journal of the Academy of marketing science 47, 640-658, 2019 | 85 | 2019 |
| Making new products go viral and succeed HT Nguyen, M Chaudhuri International journal of research in marketing 36 (1), 39-62, 2019 | 54 | 2019 |
| Barriers to firm service innovativeness in emerging economies SS Durmusoglu, DZ Nayir, M Chaudhuri, J Chen, I Joens, S Scheuer Journal of Services Marketing 32 (7), 925-944, 2018 | 41 | 2018 |
| Disentangling the effects of promotion mix on new product sales: An examination of disaggregated drivers and the moderating effect of product class M Chaudhuri, RJ Calantone, CM Voorhees, S Cockrell Journal of Business Research 90, 286-294, 2018 | 25 | 2018 |
| The moderating effects of leverage and marketing intensity on alliance formation announcements M Chaudhuri, J Janney, RJ Calantone Management Decision 58 (4), 773-785, 2020 | 12 | 2020 |
| Factor demand analysis for ethanol in the US refinery industry M Chaudhuri, GT Tonsor, HC Peterson The BE Journal of Economic Analysis & Policy 11 (1), 2011 | 2 | 2011 |
| New wine from old grapes: innovation in the eco-friendly B2C space M Chaudhuri, RJ Calantone, P Randhawa Journal of International Consumer Marketing 27 (2), 99-122, 2015 | 1 | 2015 |
| Impact of marketing investments on firm value M Chaudhuri Michigan State University, 2015 | 1 | 2015 |
| Market reactions to the Business Roundtable August 19, 2019 announcement on the Purpose of a Corporation J Janney, M Chaudhuri Business Ethics, the Environment & Responsibility, 2023 | | 2023 |
| Things often get worse before they get better: Using Contest Theory to explain the effect of informational risk around inclusion in S&P 500 on cost of capital M Chaudhuri, R Chaudhuri, J Janney, M Parkash European Journal of Finance, 1-22, 2021 | | 2021 |
| Economic analysis of US ethanol expansion issues M Chaudhuri Michigan State University, 2009 | | 2009 |
| Structural Change in the Energy Sector: The Demand for Ethanol. M Chaudhuri, GT Tonsor JOURNAL OF AGRICULTURAL AND RESOURCE ECONOMICS 33 (3), 501-501, 2008 | | 2008 |
