| Chapter 24. Corporate Image to Brand Image: Yuhan-Kimberly in Management Cases: Revised Edition JA Maciariello, MM Shin HarperCollins, 2009 | 1105* | 2009 |
| Chinese consumers’ herd consumption behavior related to Korean luxury cosmetics: the mediating role of fear of missing out I Kang, X He, MM Shin Frontiers in psychology 11, 507124, 2020 | 77 | 2020 |
| Internet addiction as a manageable resource: A focus on social network services I Kang, MM Shin, C Park Online Information Review 37 (1), 28-41, 2013 | 73 | 2013 |
| Entrepreneurial applications of the lean approach to service industries SM Lee, DL Olson, SH Lee, T Hwang, MM Shin Service Industries Journal 28 (7), 973-987, 2008 | 58 | 2008 |
| Building sustainable business ecosystems through customer participation: A lesson from South Korean cases JH Joo, MM Shin Asia Pacific Management Review, 2017 | 56 | 2017 |
| Personality, Gender, and Age as Predictors of Media Richness Preference DR Dunaetz, TC Lisk, MM Shin Advances in Multimedia, 2015 | 44 | 2015 |
| Resolving the tension between full utilization of contact tracing app services and user stress as an effort to control the COVID‑19 pandemic J Joo, MM Shin Service Business 14, 461–478, 2020 | 43 | 2020 |
| Service evaluation model for medical tour service I Kang, MM Shin, J Lee Journal of Hospitality & Tourism Research 38 (4), 506-527, 2014 | 33 | 2014 |
| Brand competency as a market segmentation method for brand R&D in the Asian luxury market I Kang, J Lee, MM Shin, GC Shin Service Business 8, 113-133, 2014 | 16 | 2014 |
| Advertising strategy for outbound travel services I Kang, D Cheon, MM Shin Service Business 5, 361-380, 2011 | 14 | 2011 |
| 기업 경쟁력의 새로운 원천으로서 비즈니스 생태계와 사회적 자본의 역할 주재훈， 신민석， 엄태인 정보시스템연구 23 (4), 93-117, 2014 | 12 | 2014 |
| Erratum to: Study abroad programs as a service convergence: an international marketing approach MM Shin, EJ Noh, J Lee Service Business 11 (3), 693-693, 2017 | 11* | 2017 |
| Study on business ecosystem research trend using network text analysis MM Shin, S Jung, JS Rha Sustainability 13 (19), 10727, 2021 | 10 | 2021 |
| EXECUTIVE PRACTICES FOR CORPORATE SUSTAINABILITY: A BUSINESS ECOSYSTEMS PERSPECTIVE J Joo, MT Eom, MM Shin INTERNATIONAL JOURNAL OF BUSINESS RESEARCH 16 (1), 133-146, 2016 | 9 | 2016 |
| Relationships between Customer Socialization, Customer Participation, and Loyalty of On-line Service Providers MMS Shin, JH Joo Journal of Distribution Science 13, 15-22, 2015 | 8* | 2015 |
| Business Ecosystems as a New Source of Competitiveness and a Role of Social Capital J Joo, MM Shin, MTI Eom The Journal of Information Systems 24 (4), 93-117, 2014 | 8 | 2014 |
| Tailored and targeted communication strategies for encouraging voluntary adoption of non-preferred public policy I Kang, GC Lee, C Park, MM Shin Technological Forecasting and Social Change 80 (1), 24-37, 2013 | 8 | 2013 |
| An Investigation of Korean Consumers' Service Quality Perception of Imported Retail Services: Implications of Consumer Ethnocentrism E Oh, J Lee, MM Shin GLOBAL BUSINESS & FINANCE REVIEW 25 (1), 33-47, 2020 | 7 | 2020 |
| Current usage of organisational blogs in the public sector J Kim, SH Lee, MM Shin International Journal of Information Technology and Management 7 (2), 201-216, 2008 | 6 | 2008 |
| Knowledge workers' existential affirmation and innovativeness: a Kierkegaardian redescription of Drucker MM Shin, J Lee, J Chung European Journal of Innovation Management, 2022 | 5 | 2022 |
Jaehun JooDongguk University_GyeongjuVerified email at dongguk.ac.kr
