| Experiential learning theory in digital marketing communication: Application and outcomes of the applied marketing & media education norm (AMEN) MB Richards, SW Marshall Journal of Marketing Development and Competitiveness 13 (1), 2019 | 25 | 2019 |
| Better together? Examining benefits and tensions of generational diversity and team performance KL Becker, MB Richards, J Stollings Journal of Intergenerational Relationships 20 (4), 442-463, 2022 | 24 | 2022 |
| Mass media's relationship with adolescents' values and behaviors: A theory of mediated valueflection MB Richards Georgia State University, 2010 | 9 | 2010 |
| Learning from Mom and Pop:" Making Do" in Design KC Porter, MB Richards Interdisciplinary Journal of Signage and Wayfinding 3 (2), 29-41, 2019 | 4 | 2019 |
| Brand Fandom Insights: Marketing themes and trends from practitioners MB Richards, SW Marshall Multidisciplinary Perspectives on Media Fandom, 341-364, 2020 | 3 | 2020 |
| Escaping generational conflict: using gamification to examine intergenerational communication & problem-solving MB Richards, KL Becker, J Stollings-Holder Review of Managerial Science, 1-20, 2023 | 2 | 2023 |
| Artificial Intelligence Trends and Perceptions: Content Strategy and the Customer Journey TS Munyengeterwa, MB Richards, JB Eaton Multidisciplinary Approaches in AI, Creativity, Innovation, and Green …, 2023 | 1 | 2023 |
| Mask making on social media: Women’s mask making practices and advocacy during the COVID-19 pandemic M Perreault, M Richards Qualitative Health Communication 2 (1), 4-23, 2023 | 1 | 2023 |
| Digital Disruption: Evolving Applied Communication Education to Meet Professional Expectations MB Richards, KJ Douglas Teaching Journalism & Mass Communication 11 (1), 70-74, 2021 | 1 | 2021 |
| Artificial Intelligence in Marketing Communication: Adoption Challenges and Opportunities Through a Lens of Cognitive Dissonance MB Richards Journal of Marketing Development and Competitiveness 17 (3), 2023 | | 2023 |
| Media and Parental Communication: Effects on Millennials' Value Formation MB Richards Impact and Role of Digital Technologies in Adolescent Lives, 64-82, 2022 | | 2022 |
| Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey: An Abstract MB Richards, DE Harrison Academy of Marketing Science Annual Conference-World Marketing Congress, 397-398, 2021 | | 2021 |
| The Words of War: A Content Analysis of Republican Presidential Speeches From Eisenhower, Nixon, GW Bush, and Trump PR Lee, MB Richards, RA Dunn Rhetoric and Sociolinguistics in Times of Global Crisis, 295-319, 2021 | | 2021 |
| Learning from Mom and Pop KC Porter, MB Richards University of Oklahoma Libraries, 2019 | | 2019 |
| Learning from Mom and Pop:“Making Do” in Design MB Richards | | 2019 |
| The Mask Makers: How Women in Appalachia Were Empowered through Sewing during the COVID-19 Response MB Richards, MF Perreault | | |
| The Mask Makers MB RICHARDS, MF PERREAULT MASKS, MISINFORMATION, 136, 0 | | |
