| The negative effect of scarcity cues on consumer purchase decisions in the hospitality industry during the COVID-19 pandemic Y Li, J Yao, J Chen International Journal of Hospitality Management 94, 102815, 2021 | 97 | 2021 |
| To disclose or to falsify: the effects of cognitive trust and affective trust on customer cooperation in contact tracing SJ Chen, D Waseem, ZR Xia, KT Tran, Y Li, J Yao International Journal of Hospitality Management 94, 102867, 2021 | 42 | 2021 |
| The light= healthy intuition Y Li, N Heuvinck, M Pandelaere Journal of Consumer Psychology 32 (2), 326-335, 2022 | 18 | 2022 |
| Mix or match? Consumer spending decisions in conditional promotions T Sokolova, Y Li Journal of Consumer Psychology 31 (1), 91-102, 2021 | 16 | 2021 |
| Spoiled rotten: How and when discontinuation of repetitive and regular delight offers increases customer desire for revenge Y Li, E Fumagalli Journal of Retailing 98 (3), 412-431, 2022 | 7 | 2022 |
| The denomination–spending matching effect Y Li, M Pandelaere Journal of Business Research 128, 338-349, 2021 | 5 | 2021 |
| The purity premium effect: The asymmetrical value change around pure products Y Li, M Pandelaere Psychology & Marketing 41 (2), 328-343, 2024 | | 2024 |
Mario PandelaereVirginia TechVerified email at vt.edu
