David Godes
David Godes
Bestätigte E-Mail-Adresse bei rhsmith.umd.edu
Titel
Zitiert von
Zitiert von
Jahr
Using online conversations to study word-of-mouth communication
D Godes, D Mayzlin
Marketing science 23 (4), 545-560, 2004
32002004
Firm-created word-of-mouth communication: Evidence from a field test
D Godes, D Mayzlin
Marketing science 28 (4), 721-739, 2009
9342009
Introduction to the Special Issue—Social Media and Business Transformation: A Framework for Research
S Aral, C Dellarocas, D Godes
Information Systems Research 24 (1), 3-13, 2013
7742013
The firm's management of social interactions
D Godes, D Mayzlin, Y Chen, S Das, C Dellarocas, B Pfeiffer, B Libai, ...
Marketing letters 16 (3-4), 415-428, 2005
7412005
Sequential and temporal dynamics of online opinion
D Godes, JC Silva
Marketing Science 31 (3), 448-473, 2012
3462012
Modeling social interactions: Identification, empirical methods and policy implications
WR Hartmann, P Manchanda, H Nair, M Bothner, P Dodds, D Godes, ...
Marketing letters 19 (3-4), 287-304, 2008
2722008
Word-of-mouth as self-enhancement
AC Wojnicki, D Godes
HBS marketing research paper, 2008
1722008
Content vs. advertising: The impact of competition on media firm strategy
D Godes, E Ofek, M Sarvary
Marketing Science 28 (1), 20-35, 2009
1422009
Better sales networks.
T Ustüner, D Godes
Harvard business review 84 (7-8), 102, 2006
1242006
Firm-created word-of-mouth communication: A field-based quasi-experiment
D Godes, D Mayzlin
HBS Marketing Research Paper, 2004
822004
Commentary—Invited Comment on “Opinion Leadership and Social Contagion in New Product Diffusion”
D Godes
Marketing Science 30 (2), 224-229, 2011
552011
Buyer-initiated vs. seller-initiated information revelation
P Bhardwaj, Y Chen, D Godes
Management Science 54 (6), 1104-1114, 2008
552008
In the eye of the beholder: An analysis of the relative value of a top sales rep across firms and products
D Godes
Marketing Science 22 (2), 161-187, 2003
412003
Product policy in markets with word-of-mouth communication
D Godes
Management Science 63 (1), 267-278, 2017
352017
The strategic impact of references in business markets
D Godes
Marketing Science 31 (2), 257-276, 2012
352012
False assumptions: The challenges and politics of teaching in China
LJ Getty
Teaching in Higher Education 16 (3), 347-352, 2011
292011
The dynamics of online opinion
D Godes, J Silva
Preliminary draft of unpublished manuscript, 2006
262006
Contracting under endogenous risk
D Godes
Quantitative Marketing and Economics 2 (4), 321-345, 2004
262004
Se servir des conversations en ligne pour étudier le bouche-à-oreille
D Godes, D Mayzlin
Recherche et Applications en Marketing (French Edition) 19 (4), 89-111, 2004
232004
Word-of-Mouth and the Self-Concept: The effects of satisfaction and subjective expertise on inter-consumer communication
AC Wojnicki, DB Godes
Draft, Harvard Business School, Boston, 2004
132004
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