| Marketing Strategies During Recession: A Literature Review And Proposed Guidelines V Polat, AT Nergis 7th International Strategic Management Conference, 263-271, 2011 | 4 | 2011 |
| İçerik markalama tüketici tercihi ilişkisi: Akıllı telefonlara yönelik ampirik bir çalışma AT Nergis Sosyal Bilimler Enstitüsü, 2015 | 1 | 2015 |
| Ingredient Brand Versus Host Brand in Smartphone Market V Polat, W Pfoertsch, AT Nergis, AE Akgun Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | | 2016 |
| Ingredient Brand vs. Host Brand in Smartphone Market: A Structured Abstract AAE Polat V., Pfoertsch W., Nergis A.T. 94th Academy of Marketing Science Conference, Indianapolis, USA, 2014 | | 2014 |
| Android OS as a New Ingredient Brand in Consumer Electronics AT Nergis, V Polat, AE Akgun World Review of Business Research 3 (2), 84-94, 2013 | | 2013 |
| Rising of an Ingredient Brand: An Exploratory Case of Android OS V Polat, AT Nergis, AE Akgün Proceedings of 19th International Business Research Conference, 2012 | | 2012 |
Ali E. AkgünYildiz Technical UniversityVerified email at yildiz.edu.tr
