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Ingmar Geiger
Ingmar Geiger
Professor of Marketing & Statistics, Aalen University
Bestätigte E-Mail-Adresse bei hs-aalen.de - Startseite
Titel
Zitiert von
Zitiert von
Jahr
The bonding effects of relationship value and switching costs in industrial buyer–seller relationships: An investigation into role differences
I Geiger, A Durand, S Saab, M Kleinaltenkamp, R Baxter, Y Lee
Industrial Marketing Management 41 (1), 82-93, 2012
1732012
A model of negotiation issue–based tactics in business-to-business sales negotiations
I Geiger
Industrial Marketing Management 64, 91-106, 2017
942017
Geschäftsbeziehungsmanagement
M Kleinaltenkamp, I Geiger, M Gersch, F Jacob, W Plinke, A Söllner
Springer Verlag, 1997
901997
An empirical investigation of determinants of effectual and causal decision logics in online and high-tech start-up firms
T Frese, I Geiger, F Dost
Small Business Economics 54, 641-664, 2020
692020
Business-und Dienstleistungsmarketing: die Vermarktung integrativ erstellter Leistungsbündel
R Weiber, M Kleinaltenkamp, I Geiger
Kohlhammer Verlag, 2022
672022
Is there more to email negotiation than email? The role of email affinity
I Geiger, J Parlamis
Computers in Human Behavior 32, 67-78, 2014
382014
When East meets West at the bargaining table: Adaptation, behavior and outcomes in intra-and intercultural German–Chinese business negotiations
K Lügger, I Geiger, H Neun, K Backhaus
Journal of Business Economics 85, 15-43, 2015
362015
Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting
I Geiger, F Dost, A Schönhoff, M Kleinaltenkamp
Industrial Marketing Management 47, 175-189, 2015
332015
Media effects on the formation of negotiator satisfaction: The example of face-to-face and text based electronically mediated negotiations
I Geiger
Group Decision and Negotiation 23, 735-763, 2014
332014
From letter to Twitter: A systematic review of communication media in negotiation
I Geiger
Group Decision and Negotiation 29 (2), 207-250, 2020
322020
Auftrags-und Projektmanagement
W Plinke, I Geiger
Springer Gabler, 2013
272013
Value-based pricing in competitive situations with the help of multi-product price response maps
F Dost, I Geiger
Journal of Business Research 76, 219-236, 2017
262017
Mind the medium: a qualitative analysis of email negotiation
JD Parlamis, I Geiger
Group Decision and Negotiation 24, 359-381, 2015
262015
“The more, the merrier” or “less is more”? How the number of issues addressed in B2B sales negotiations affects dyadic and seller economic outcomes
I Geiger, J Hüffmeier
Industrial Marketing Management 87, 90-105, 2020
252020
Business relationship management and marketing
M Kleinaltenkamp, W Plinke, I Geiger
Springer Texts in Business and Economics, 2015
252015
Fundamentals of Business-to-business Marketing
M Kleinaltenkamp, W Plinke, I Wilkinson, I Geiger
springer, 2015
222015
Industrielle Verhandlungen: empirische Untersuchung von Verhandlungsmacht und-interaktion in Einzeltransaktion und Geschäftsbeziehung
I Geiger
Springer-Verlag, 2007
212007
Situational strategic versus personal influences on negotiation medium choice: Media synchronicity theory and affect for communication channel
I Geiger, C Laubert
International Journal of Conflict Management 29 (3), 398-423, 2018
192018
Interne Umsetzung des Geschäftsbeziehungsmanagements
I Geiger, M Kleinaltenkamp
Geschäftsbeziehungsmanagement: Konzepte, Methoden, Instrumente, 255-307, 2011
162011
Geschäftsbeziehungsmanagement: Konzepte, Methoden, Instrumente
M Kleinaltenkamp, W Plinke, I Geiger, F Jacob, A Söllner
Gabler Verlag, 2011
132011
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