| Hospital Positioning and Integrated Hospital Marketing Communications: State-of-the-Art Review, Conceptual Framework, and Research Agenda S Fischer Journal of Nonprofit & Public Sector Marketing 26 (1), 1-34, 2014 | 21 | 2014 |
| Adapting Scott and Bruce’s General Decision-Making Style Inventory to Patient Decision Making in Provider Choice S Fischer, K Soyez, S Gurtner Medical Decision Making 35 (4), 325-332, 2015 | 10 | 2015 |
| Understanding patients’ decision-making strategies in hospital choice: Literature review and a call for experimental research S Fischer, S Pelka, R Riedl Cogent Psychology 2 (1), 1116758, 2015 | 8 | 2015 |
| How ICH Uses Organizational Innovations to Meet Challenges in Healthcare Management: A Hospital Case Study S Cazzaniga, S Fischer Challenges and Opportunities in Health Care Management, 355-361, 2015 | 8 | 2015 |
| A Review of Scientific Evidence for Public Perspectives on Online Rating Websites of Healthcare Providers S Fischer, M Emmert Challenges and Opportunities in Health Care Management, 279-290, 2015 | 6 | 2015 |
| Trick or Treat: Assessing Health 2.0 and Its Prospects for Patients, Providers and Society S Fischer, K Soyez Challenges and Opportunities in Health Care Management, 197-208, 2015 | 5 | 2015 |
| Patient Choice and Consumerism in Healthcare: Only a Mirage of Wishful Thinking? S Fischer Challenges and Opportunities in Health Care Management, 173-184, 2015 | 5 | 2015 |
| State of the Art der Forschung zum Interkulturellen Konsumentenverhalten. Eine Analyse der Literatur von 2005 bis 2010 S Hoffmann, S Fischer, U Schwarz, R Mai Journal für Betriebswirtschaft 63 (1), 45-86, 2013 | 3 | 2013 |
| Project “Weisse Liste”: A German Best Practice Example for Online Provider Ratings in Health Care S Fischer Challenges and Opportunities in Health Care Management, 339-346, 2015 | 2 | 2015 |
| Consumer Decision Making & Service Provider Choice: Conceptual and Empirical Studies in the Health Care Marketing Context S Fischer Technische Universität Dresden, 2015 | | 2015 |
| Triangular Service Encounters: Trust as Basis for Satisfaction with Service Provider Choice S Fischer, I Weinhold, S Gurtner Academy of Management Proceedings 2015 (1), 14417, 2015 | | 2015 |
| “YOU WON’T REGRET IT!” LEVERS FOR HEALTHCARE MANAGERS TO MINIMIZE PATIENT REGRET IN HOSPITAL CHOICE S FISCHER, S GURTNER, I WEINHOLD | | 2014 |
| Selling health care services: A state-of-the-art review on hospital marketing communications and branding S Fischer, S Gurtner Annual AMA Summer Marketing Educators’ Conference Proceedings 24, p. 137-138., 2013 | | 2013 |
Sebastian GurtnerBern University of Applied SciencesBestätigte E-Mail-Adresse bei bfh.ch
