Karen Page Winterich
Karen Page Winterich
Professor of Marketing, Gerald I. Susman Professor in Sustainability, Penn State University
Verified email at psu.edu
Cited by
Cited by
" My" Brand or" Our" Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations
V Swaminathan, KL Page, Z Gurhan-Canli
Journal of Consumer Research 34 (2), 248-259, 2007
Seeing the world through GREEN-tinted glasses: Green consumption values and responses to environmentally friendly products
KL Haws, KP Winterich, RW Naylor
Journal of Consumer Psychology 24 (3), 336-354, 2014
Donation behavior toward in-groups and out-groups: The role of gender and moral identity
KP Winterich, V Mittal, WT Ross Jr
Journal of Consumer Research 36 (2), 199-214, 2009
Emerald Article: Do logo redesigns help or hurt your brand? The role of brand commitment
MF Walsh, KP Winterich, V Mittal
commitment 19 (2), 76-84, 0
Warm glow or cold, hard cash? Social identity effects on consumer choice for donation versus discount promotions
KP Winterich, MJ Barone
Journal of Marketing Research 48 (5), 855-868, 2011
When does recognition increase charitable behavior? Toward a moral identity-based model
KP Winterich, V Mittal, K Aquino
Journal of Marketing 77 (3), 121-134, 2013
Helpful hopefulness: The effect of future positive emotions on consumption
KP Winterich, KL Haws
Journal of Consumer Research 38 (3), 505-524, 2011
Power distance belief and impulsive buying
Y Zhang, KP Winterich, V Mittal
Journal of Marketing Research 47 (5), 945-954, 2010
When moral identity symbolization motivates prosocial behavior: The role of recognition and moral identity internalization.
KP Winterich, K Aquino, V Mittal, R Swartz
Journal of applied psychology 98 (5), 759, 2013
Accepting inequality deters responsibility: How power distance decreases charitable behavior
KP Winterich, Y Zhang
Journal of Consumer Research 41 (2), 274-293, 2014
How political identity and charity positioning increase donations: Insights from moral foundations theory
KP Winterich, Y Zhang, V Mittal
International Journal of Research in Marketing 29 (4), 346-354, 2012
I'm moral, but I won't help you: The distinct roles of empathy and justice in donations
S Lee, KP Winterich, WT Ross Jr
Journal of Consumer Research 41 (3), 678-696, 2014
Can Brands Move In from the Outside?:How Moral Identity Enhances Out-group Brand Attitudes
WJ Choi, KP Winterich
Journal of Marketing 77 (March), 2013
When value trumps health in a supersized world
KL Haws, KP Winterich
Journal of Marketing 77 (3), 48-64, 2013
When celebrities count: Power distance beliefs and celebrity endorsements
KP Winterich, M Gangwar, R Grewal
Journal of Marketing 82 (3), 70-86, 2018
All that glitters is not gold: How others’ status influences the effect of power distance belief on status consumption
H Gao, KP Winterich, Y Zhang
Journal of Consumer Research 43 (2), 265-281, 2016
Now that I’m sad, it’s hard to be mad: The role of cognitive appraisals in emotional blunting
KP Winterich, S Han, JS Lerner
Personality and Social Psychology Bulletin 36 (11), 1467-1483, 2010
How re‐designing angular logos to be rounded shapes brand attitude: consumer brand commitment and self‐construal
MF Walsh, KP Winterich, V Mittal
Journal of Consumer Marketing, 2011
Protect thyself: How affective self-protection increases self-interested, unethical behavior
KP Winterich, V Mittal, AC Morales
Organizational Behavior and Human Decision Processes 125 (2), 151-161, 2014
Hope, pride, and processing during optimal and nonoptimal times of day.
LA Cavanaugh, KM Cutright, MF Luce, JR Bettman
Emotion 11 (1), 38, 2011
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