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Venkatesh Shankar
Venkatesh Shankar
Bestätigte E-Mail-Adresse bei mays.tamu.edu - Startseite
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Zitiert von
Zitiert von
Jahr
Customer value, satisfaction, loyalty, and switching costs: an illustration from a business-to-business service context
SY Lam, V Shankar, MK Erramilli, B Murthy
Journal of the academy of marketing science 32 (3), 293-311, 2004
28512004
Customer satisfaction and loyalty in online and offline environments
V Shankar, AK Smith, A Rangaswamy
International journal of research in marketing 20 (2), 153-175, 2003
24962003
Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study
Y Bart, V Shankar, F Sultan, GL Urban
Journal of marketing 69 (4), 133-152, 2005
19852005
Challenges and opportunities in multichannel customer management
SA Neslin, D Grewal, R Leghorn, V Shankar, ML Teerling, JS Thomas, ...
Journal of service research 9 (2), 95-112, 2006
15752006
Online trust: a stakeholder perspective, concepts, implications, and future directions
V Shankar, GL Urban, F Sultan
The Journal of strategic information systems 11 (3-4), 325-344, 2002
10332002
Mobile marketing in the retailing environment: current insights and future research avenues
V Shankar, A Venkatesh, C Hofacker, P Naik
Journal of interactive marketing 24 (2), 111-120, 2010
8912010
Key issues in multichannel customer management: current knowledge and future directions
SA Neslin, V Shankar
Journal of interactive marketing 23 (1), 70-81, 2009
8542009
Creating new markets through service innovation
LL Berry, V Shankar, JT Parish, S Cadwallader, T Dotzel
MIT Sloan management review 47 (2), 56, 2006
7832006
Mobile marketing: A synthesis and prognosis
V Shankar, S Balasubramanian
Journal of interactive marketing 23 (2), 118-129, 2009
7472009
Innovations in shopper marketing: Current insights and future research issues
V Shankar, JJ Inman, M Mantrala, E Kelley, R Rizley
Journal of Retailing 87, S29-S42, 2011
6682011
Late mover advantage: How innovative late entrants outsell pioneers
V Shankar, GS Carpenter, L Krishnamurthi
Journal of Marketing research 35 (1), 54-70, 1998
6261998
Network effects and competition: An empirical analysis of the home video game industry
V Shankar, BL Bayus
Strategic management journal 24 (4), 375-384, 2003
6222003
Are multichannel customers really more valuable? The moderating role of product category characteristics
T Kushwaha, V Shankar
Journal of Marketing 77 (4), 67-85, 2013
4412013
Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues
V Shankar, M Kleijnen, S Ramanathan, R Rizley, S Holland, S Morrissey
Journal of Interactive Marketing 34 (1), 37-48, 2016
3962016
Communication and promotion decisions in retailing: a review and directions for future research
KL Ailawadi, JP Beauchamp, N Donthu, DK Gauri, V Shankar
Journal of retailing 85 (1), 42-55, 2009
3922009
Can price dispersion in online markets be explained by differences in e-tailer service quality?
X Pan, BT Ratchford, V Shankar
Journal of the Academy of Marketing science 30 (4), 433-445, 2002
3922002
An empirical analysis of determinants of retailer pricing strategy
V Shankar, RN Bolton
Marketing Science 23 (1), 28-49, 2004
3262004
Service innovativeness and firm value
T Dotzel, V Shankar, LL Berry
Journal of Marketing Research 50 (2), 259-276, 2013
3242013
New product preannouncements and shareholder value: Don't make promises you can't keep
A Sorescu, V Shankar, T Kushwaha
Journal of marketing research 44 (3), 468-489, 2007
3162007
Asymmetric new product development alliances: Win-win or win-lose partnerships?
K Kalaignanam, V Shankar, R Varadarajan
Management Science 53 (3), 357-374, 2007
3052007
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