| Self-regulating enhances self-regulation in subsequent consumer decisions involving similar response conflicts S Dewitte, S Bruyneel, K Geyskens Journal of Consumer Research 36 (3), 394-405, 2009 | 215 | 2009 |
| Tempt me just a little bit more: The effect of prior food temptation actionability on goal activation and consumption K Geyskens, S Dewitte, M Pandelaere, L Warlop Journal of Consumer Research 35 (4), 600-610, 2008 | 127 | 2008 |
| The best of both worlds? Effects of attribute-induced goal conflict on consumption of healthful indulgences N Belei, K Geyskens, C Goukens, S Ramanathan, J Lemmink Journal of Marketing Research 49 (6), 900-909, 2012 | 121 | 2012 |
| The backdoor to overconsumption: The effect of associating “low-fat” food with health references K Geyskens, M Pandelaere, S Dewitte, L Warlop Journal of Public Policy & Marketing 26 (1), 118-125, 2007 | 77 | 2007 |
| The backdoor to overconsumption: The effect of associating “low-fat” food with health references K Geyskens, M Pandelaere, S Dewitte, L Warlop Journal of Public Policy & Marketing 26 (1), 118-125, 2007 | 77 | 2007 |
| Facing a trend of brand logo simplicity: The impact of brand logo design on consumption V Bossel, K Geyskens, C Goukens Food Quality and Preference 71, 129-135, 2019 | 59 | 2019 |
| Regular or low-fat? An investigation of the long-run impact of the first low-fat purchase on subsequent purchase volumes and calories K Cleeren, K Geyskens, PC Verhoef, JME Pennings International Journal of Research in Marketing 33 (4), 896-906, 2016 | 32 | 2016 |
| Repeated exposure to the thin ideal and implications for the self: Two weight loss program studies AK Klesse, C Goukens, K Geyskens, K de Ruyter International Journal of Research in Marketing 29 (4), 355-362, 2012 | 26 | 2012 |
| The referral backfire effect: The identity-threatening nature of referral failure B Claus, K Geyskens, K Millet, S Dewitte International Journal of Research in Marketing 29 (4), 370-379, 2012 | 20 | 2012 |
| Changing the default. How to promote healthier food choices J Giesen, K Geyskens, C Goukens, RC Havermans Appetite 71, 475, 2013 | 13 | 2013 |
| The ironic effects of food temptations on self-control performance. K Geyskens | 13 | 2006 |
| Attract the best: The attraction effect as an effective strategy to enhance healthy choices G van den Enden, K Geyskens Plos one 16 (11), e0259521, 2021 | 5 | 2021 |
| Exposure makes the heart grow less fond! The effects of exposure to palatable foods on the subsequent attention processing of food cues K Geyskens, B Soetens, A Roets Journal of health psychology 15 (2), 230-238, 2010 | 4 | 2010 |
| Self-control performance enhances self-control performance at similar tasks S Dewitte, S Bruyneel, K Geyskens KUL Working Paper No. OR 0608, 2006 | 4 | 2006 |
| Effects of mindset on hormonal responding, neural representations, subjective experience and intake S Franssen, A Jansen, J van den Hurk, T Adam, K Geyskens, ... Physiology & behavior 249, 113746, 2022 | 3 | 2022 |
| The impact of nutritional health claims on sku choice N Holtrop, K Cleeren, K Geyskens, P Verhoef EMAC Conference, 2017 | 3 | 2017 |
| Stimulating referral behavior may backfire for men: the effect of referral failure on susceptibility to persuasion K Geyskens, S Dewitte, K Millet KUL Working Paper No. OR 0609, 2006 | 3 | 2006 |
| Taking care of you and me: How choosing for others impacts self-indulgence within family caregiving relationships A Schumacher, C Goukens, K Geyskens International Journal of Research in Marketing 38 (3), 715-731, 2021 | 2 | 2021 |
| The Impact of Nutrition Claims on SKU Choice: An Investigation of the Moderating Impact of SKU and Category Characteristics N Holtrop, K Cleeren, K Geyskens, P Verhoef SSRN, 2019 | 2 | 2019 |
| Optimal policy design for the sugar tax K Geyskens, A Grigoriev, N Holtrop, A Nedelko arXiv preprint arXiv:1810.07243, 2018 | 2 | 2018 |
