| Retail services and firm profit in a dual-channel market R Yan, Z Pei Journal of retailing and consumer services 16 (4), 306-314, 2009 | 394 | 2009 |
| E-tailer׳ s return policy, consumer׳ s perception of return policy fairness and purchase intention Z Pei, A Paswan, R Yan Journal of Retailing and Consumer Services 21 (3), 249-257, 2014 | 245 | 2014 |
| Managing channel coordination in a multi-channel manufacturer–retailer supply chain R Yan Industrial Marketing Management 40 (4), 636-642, 2011 | 185 | 2011 |
| Information asymmetry, pricing strategy and firm's performance in the retailer-multi-channel manufacturer supply chain R Yan, Z Pei Journal of Business Research 64 (4), 377-384, 2011 | 151 | 2011 |
| Cooperative advertising, pricing strategy and firm performance in the e-marketing age R Yan Journal of the Academy of Marketing Science 38, 510-519, 2010 | 146 | 2010 |
| Channel integration and profit sharing in the dynamics of multi-channel firms R Yan, J Wang, B Zhou Journal of Retailing and Consumer Services 17 (5), 430-440, 2010 | 119 | 2010 |
| Profit sharing and firm performance in the manufacturer-retailer dual-channel supply chain R Yan Electronic Commerce Research 8, 155-172, 2008 | 108 | 2008 |
| The profit benefits of bundle pricing of complementary products R Yan, S Bandyopadhyay Journal of Retailing and Consumer Services 18 (4), 355-361, 2011 | 96 | 2011 |
| Pricing strategy for companies with mixed online and traditional retailing distribution markets R Yan Journal of Product & Brand Management 17 (1), 48-56, 2008 | 95 | 2008 |
| Implementing online store for national brand competing against private label N Amrouche, R Yan Journal of Business Research 65 (3), 325-332, 2012 | 94 | 2012 |
| Forecast information and traditional retailer performance in a dual-channel competitive market R Yan, S Ghose Journal of Business Research 63 (1), 77-83, 2010 | 91 | 2010 |
| Manufacturer's cooperative advertising, demand uncertainty, and information sharing R Yan, Z Cao, Z Pei Journal of Business Research 69 (2), 709-717, 2016 | 80 | 2016 |
| Bundling products to success: The influence of complementarity and advertising R Yan, C Myers, J Wang, S Ghose Journal of Retailing and Consumer Services 21 (1), 48-53, 2014 | 78 | 2014 |
| Product distribution and coordination strategies in a multi-channel context R Yan, P Guo, J Wang, N Amrouche Journal of Retailing and Consumer Services 18 (1), 19-26, 2011 | 73 | 2011 |
| Product brand differentiation and dual‐channel store performances of a multi‐channel retailer R Yan European Journal of Marketing 44 (5), 672-692, 2010 | 72 | 2010 |
| The strategic value of cooperative advertising in the dual-channel competition R Yan, Z Pei International Journal of Electronic Commerce 19 (3), 118-143, 2015 | 59 | 2015 |
| Product returns, asymmetric information, and firm performance R Yan, Z Cao International journal of production economics 185, 211-222, 2017 | 57 | 2017 |
| Cooperative behavior and information sharing in the e-commerce age Z Pei, R Yan Industrial marketing management 76, 12-22, 2019 | 55 | 2019 |
| Examining the signaling effect of e-tailers’ return policies J Zhang, H Li, R Yan, C Johnston Journal of Computer Information Systems 57 (3), 191-200, 2017 | 55 | 2017 |
| Franchisor–franchisee supply chain cooperation: Sharing of demand forecast information in high-tech industries R Yan, KY Wang Industrial Marketing Management 41 (7), 1164-1173, 2012 | 54 | 2012 |
