| Achieving brand loyalty through sponsorship: the role of fit and self-congruity M Mazodier, D Merunka Journal of the Academy of Marketing Science 40, 807-820, 2012 | 481 | 2012 |
| The role of sponsorship fit for changing brand affect: A latent growth modeling approach M Mazodier, P Quester International Journal of Research in Marketing 31 (1), 16-29, 2014 | 126 | 2014 |
| Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products M Mazodier, D Merunka Journal of Business Research 67 (7), 1552-1558, 2014 | 103 | 2014 |
| Are sponsorship announcements good news for the shareholders? Evidence from international stock exchanges M Mazodier, A Rezaee Journal of the Academy of Marketing Science 41, 586-600, 2013 | 97 | 2013 |
| The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects R Lee, M Mazodier European Journal of Marketing 49 (5/6), 919-942, 2015 | 88 | 2015 |
| Unmasking the ambushers: Conceptual framework and empirical evidence M Mazodier, P Quester, JL Chandon European Journal of Marketing 46 (1/2), 192-214, 2012 | 77 | 2012 |
| Which sport sponsorships most impact sponsor CSR image? C Plewa, FA Carrillat, M Mazodier, PG Quester European Journal of Marketing 50 (5/6), 796-815, 2016 | 76 | 2016 |
| The color of support: The effect of sponsor–team visual congruence on sponsorship performance CM Henderson, M Mazodier, A Sundar Journal of Marketing 83 (3), 50-71, 2019 | 71 | 2019 |
| The long reach of sponsorship: How fan isolation and identification jointly shape sponsorship performance M Mazodier, CM Henderson, JT Beck Journal of Marketing 82 (6), 28-48, 2018 | 64 | 2018 |
| The hidden factors behind sponsorship and image transfer: Considerations for bilateral image transfer among sponsors and events G Prendergast, A Paliwal, M Mazodier Journal of Advertising Research 56 (2), 132-135, 2016 | 46 | 2016 |
| Determinants of community‐based sponsorship impact on self‐congruity P Quester, C Plewa, K Palmer, M Mazodier Psychology & Marketing 30 (11), 996-1007, 2013 | 40 | 2013 |
| Making warnings about misleading advertising and product recalls more effective: An implicit attitude perspective O Trendel, M Mazodier, KD Vohs Journal of Marketing Research 55 (2), 265-276, 2018 | 36 | 2018 |
| Ambush marketing disclosure impact on attitudes toward the ambusher's brand M Mazodier, P Quester Recherche et Applications en Marketing (English Edition) 25 (2), 51-67, 2010 | 34 | 2010 |
| Can donations be too little or too much? M Mazodier, FA Carrillat, C Sherman, C Plewa European Journal of Marketing 55 (1), 271-296, 2021 | 16 | 2021 |
| Advertisement typicality: a longitudinal experiment: can sponsors transfer the image of a sporting event to their brand? M Mazodier, AM Corsi, PG Quester Journal of Advertising Research 58 (3), 268-281, 2018 | 15 | 2018 |
| Grassroots sports: Achieving corporate social responsibility through sponsorship M Mazodier, C Plewa, K Palmer, PG Quester Routledge handbook of sports marketing, 317-326, 2015 | 11 | 2015 |
| The impact of celebrity endorsement on wine brands’ likeability and purchase intention: A Chinese perspective HCC CHAN, M Mazodier, H Remaud 9 th Academy of Wine Business Research Conference. Adelaide: University of …, 2016 | 7 | 2016 |
| Un cadre d'analyse de l'efficacité persuasive du pseudo-parrainage M Mazodier, P Quester Revue Française du Marketing, 63, 2008 | 5 | 2008 |
| L'impact du sponsoring sportif sur le comportement du consommateur Centre d'études et de recherche sur les organisations et la gestion (Puyricard). CEROG, 2004 | 5 | 2004 |
| Comment: leveraging sport events over time: a comparison of sponsorship and sport event advertising M Mazodier, P Quester International Journal of Research in Marketing 31 (1), 33-34, 2014 | 4 | 2014 |
Carolin PlewaProfessor of Marketing and Stakeholder Engagement, The University of AdelaideVerified email at adelaide.edu.au
