| The effect of brand attitude and brand image on brand equity JB Faircloth, LM Capella, BL Alford Journal of marketing theory and practice 9 (3), 61-75, 2001 | 1315 | 2001 |
| The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention BL Alford, A Biswas Journal of Business research 55 (9), 775-783, 2002 | 624 | 2002 |
| The role of affect in consumer satisfaction judgments of credence-based services BL Alford, DL Sherrell Journal of Business Research 37 (1), 71-84, 1996 | 298 | 1996 |
| Learning and performance goal orientation of salespeople revisited: The role of performance-approach and performance-avoidance orientations LS Silver, S Dwyer, B Alford Journal of Personal Selling & Sales Management 26 (1), 27-38, 2006 | 176 | 2006 |
| Looks matter in developing consumer‐brand relationships J Bryan Hayes, BL Alford, L Silver, RP York Journal of Product & Brand Management 15 (5), 306-315, 2006 | 143 | 2006 |
| The impact of perceived value on behavior intention: an empirical study W Zhuang, KJ Cumiskey, Q Xiao, BL Alford Journal of Global Business Management 6 (2), 1, 2010 | 119 | 2010 |
| Advertised reference price effects on consumer price estimates, value perception, and search intention BL Alford, BT Engelland Journal of Business Research 48 (2), 93-100, 2000 | 84 | 2000 |
| The effects of salesperson need for achievement and sales manager leader reward behavior D Amyx, BL Alford Journal of Personal Selling & Sales Management 25 (4), 345-359, 2005 | 81 | 2005 |
| Cautions and precautions on the use of ‘borrowed’scales in marketing research B Engelland, B Alford, R Taylor Marketing Advances in Pedagogy, Process, and Philosophy, 152-153, 2001 | 53 | 2001 |
| Does organizational commitment fully mediate constituent commitment effects? A reassessment and clarification CP Maertz Jr, DC Mosley Jr, BL Alford Journal of Applied Social Psychology 32 (6), 1300-1313, 2002 | 45 | 2002 |
| Internet channel and cannibalization: an empirical assessment of sales agents’ perspective D Sharma, JB Gassenheimer, BL Alford Journal of Personal Selling & Sales Management 30 (3), 209-221, 2010 | 38 | 2010 |
| When the goal is creating a brand personality, focus on user imagery JB Hayes, BL Alford, LM Capella Academy of Marketing Studies Journal 12 (1), 95, 2008 | 37 | 2008 |
| Can retailers get higher prices for “end-of-life” inventory through online auctions? CM Wood, BL Alford, RW Jackson, OW Gilley Journal of Retailing 81 (3), 181-190, 2005 | 36 | 2005 |
| Can retailers get higher prices for “end-of-life” inventory through online auctions? CM Wood, BL Alford, RW Jackson, OW Gilley Journal of Retailing 81 (3), 181-190, 2005 | 36 | 2005 |
| A new seven-dimensional approach to measuring the retail image construct CD Hopkins, BL Alford Academy of Marketing Studies Journal 5 (2), 105-114, 2001 | 33 | 2001 |
| A higher-order model of risk propensity D Sharma, BL Alford, SN Bhuian, LE Pelton Journal of Business Research 62 (7), 741-744, 2009 | 28 | 2009 |
| The influence of role ambiguity and goal acceptance on salesperson performance and commitment D Amyx, D Sharma, BL Alford Marketing Management Journal 24 (1), 52-65, 2014 | 26 | 2014 |
| Affect, attribution, and disconfirmation: Their impact on health care services evaluation BL Alford Health marketing quarterly 15 (4), 55-74, 1998 | 23 | 1998 |
| Using cognitive scripts to assess the process of professional service delivery BL Alford Journal of Professional Services Marketing 17 (1), 77-103, 1998 | 22 | 1998 |
| The Brand Personality as a Basis for Consumer-Brand Relationship JB Hayes, B Alford, LM Capella | 19 | 2000 |
Brian EngellandInterim Dean, School of Business and Economics, Catholic University of AmericaBestätigte E-Mail-Adresse bei cua.edu
