| Enemies with benefits: The dual role of rivalry in shaping sports fans’ identity J Berendt, S Uhrich European Sport Management Quarterly 16 (5), 613-634, 2016 | 111 | 2016 |
| Marketing, get ready to rumble—How rivalry promotes distinctiveness for brands and consumers J Berendt, S Uhrich, SA Thompson Journal of Business Research 88, 161-172, 2018 | 85 | 2018 |
| Rivalry and fan aggression: why acknowledging conflict reduces tension between rival fans and downplaying makes things worse J Berendt, S Uhrich European Sport Management Quarterly 18 (4), 517-540, 2018 | 28 | 2018 |
| Acknowledging Versus Ignoring the Identity-Relevance of Rivalry-Why Endorsing Dual Identities Decreases Spector Aggression and Downplaying Makes Things Worse J Berendt, T Sport, S Uhrich | 8 | 2017 |
| Can’t live with them, can’t live without them: the ambivalent effects of existential outgroup threat on helping behavior J Berendt, E van Leeuwen, S Uhrich Personality and Social Psychology Bulletin 50 (6), 971-984, 2024 | 4 | 2024 |
| Rivalry in the German Bundesliga-Opportunities for and Threats to Marketing Football S Uhrich, J Berendt, J Königstorfer International cases in the business of sport, 12-19, 2017 | 3 | 2017 |
| EXPRESS: The Rivalry Reference Effect: Referencing Rival (vs. Non-Rival) Competitors in Public Brand Messages Increases Consumer Engagement J Berendt, S Uhrich, A Borah, GJ Kilduff Journal of Marketing Research, 00222437241248414, 2024 | 1 | 2024 |
| Marketing, Get Ready to Rumble: Why Consumers Appreciate Brand Rivalries J Berendt, S Uhrich Advances in Consumer Research 44, 390-391, 2016 | 1 | 2016 |
| Don't Knock The Competition–Knock The Rival: Why Brand Rivalry Creates Message Virality J Berendt, S Uhrich, A Borah, G Kilduff Advances in Consumer Research 49, 386-387, 2021 | | 2021 |
| Positive Konsequenzen von Rivalität auf die Identität von Konsumenten und Marken-Empirische Analysen in Teamsport-und Konsumgütermärkten J Berendt Deutsche Sporthochschule Köln, 2018 | | 2018 |
| Case 2 Rivalry in the German Bundesliga: Opportunities for and threats to marketing football S Uhrich, J Berendt, J Koenigstorfer International Cases in the Business of Sport, 34-41, 2017 | | 2017 |
| Acknowledging versus Ignoring the Identity-Relevance of Rivalry: Why Endorsing Dual Identities Decreases Spectator Aggression and Downplaying Makes Things Worse S Uhrich, J Berendt Advances in Consumer Research 45, 924-925, 2017 | | 2017 |
