| The impact of the multi-channel retail mix on online store choice: does online experience matter? K Melis, K Campo, E Breugelmans, L Lamey Journal of Retailing 91 (2), 272-288, 2015 | 459 | 2015 |
| Advancing research on loyalty programs: a future research agenda E Breugelmans, THA Bijmolt, J Zhang, LJ Basso, M Dorotic, P Kopalle, ... Marketing Letters 26, 127-139, 2015 | 207 | 2015 |
| The impact of an item-based loyalty program on consumer purchase behavior J Zhang, E Breugelmans Journal of Marketing research 49 (1), 50-65, 2012 | 194 | 2012 |
| Buying groceries in brick and click stores: category allocation decisions and the moderating effect of online buying experience K Campo, E Breugelmans Journal of Interactive Marketing 31 (1), 63-78, 2015 | 190 | 2015 |
| Cross-channel effects of price promotions: An empirical analysis of the multi-channel grocery retail sector E Breugelmans, K Campo Journal of Retailing 92 (3), 333-351, 2016 | 130 | 2016 |
| A bigger slice of the multichannel grocery pie: when does consumers’ online channel use expand retailers’ share of wallet? K Melis, K Campo, L Lamey, E Breugelmans Journal of Retailing 92 (3), 268-286, 2016 | 128 | 2016 |
| Opportunities for active stock-out management in online stores: The impact of the stock-out policy on online stock-out reactions E Breugelmans, K Campo, E Gijsbrechts Journal of Retailing 82 (3), 215-228, 2006 | 122 | 2006 |
| Effectiveness of in-store displays in a virtual store environment E Breugelmans, K Campo Journal of retailing 87 (1), 75-89, 2011 | 119 | 2011 |
| Shelf sequence and proximity effects on online grocery choices E Breugelmans, K Campo, E Gijsbrechts Marketing Letters 18, 117-133, 2007 | 105 | 2007 |
| Consumer acceptance of recommendations by interactive decision aids: The joint role of temporal distance and concrete versus abstract communications CF Köhler, E Breugelmans, BGC Dellaert Journal of Management Information Systems 27 (4), 231-260, 2011 | 83 | 2011 |
| Something free or something off? A comparative study of the purchase effects of premiums and price cuts B Foubert, E Breugelmans, K Gedenk, C Rolef Journal of Retailing 94 (1), 5-20, 2018 | 44 | 2018 |
| The effect of loyalty program expiration policy on consumer behavior E Breugelmans, Y Liu-Thompkins Marketing Letters 28, 537-550, 2017 | 41 | 2017 |
| The clash of the titans: on retailer and manufacturer vulnerability in conflict delistings S Van der Maelen, E Breugelmans, K Cleeren Journal of Marketing 81 (1), 118-135, 2017 | 39 | 2017 |
| Promoting interactive decision aids on retail websites: a message framing perspective with new versus traditional focal actions E Breugelmans, CF Köhler, BGC Dellaert, K de Ruyter Journal of Retailing 88 (2), 226-235, 2012 | 31 | 2012 |
| Going online for groceries: Drivers of category-level share of wallet expansion K Campo, L Lamey, E Breugelmans, K Melis Journal of Retailing 97 (2), 154-172, 2021 | 25 | 2021 |
| Refocusing loyalty programs in the era of big data: a societal lens paradigm V Stourm, SA Neslin, ET Bradlow, E Breugelmans, SY Chun, P Gardete, ... Marketing Letters 31, 405-418, 2020 | 23 | 2020 |
| Retail service innovations and their impact on retailer shareholder value: Evidence from an event study L Lamey, E Breugelmans, M Vuegen, A ter Braak Journal of the Academy of Marketing Science 49, 811-833, 2021 | 20 | 2021 |
| Calling customers to take action: the impact of incentive and customer characteristics on direct mailing effectiveness S Vafainia, E Breugelmans, T Bijmolt Journal of Interactive Marketing 45 (1), 62-80, 2019 | 16 | 2019 |
| “Sorry, the product you ordered is out of stock”: Effects of substitution policy in online grocery retailing D Hoang, E Breugelmans Journal of Retailing 99 (1), 26-45, 2023 | 13 | 2023 |
| Consumers’ evaluation of allocation policies for scarce health care services: Vested interest activation trumps spatial and temporal distance TM Benning, E Breugelmans, BGC Dellaert Marketing Letters 23, 531-543, 2012 | 12 | 2012 |
