The role of loyalty programs in behavioral and affective loyalty B García Gómez, A Gutiérrez Arranz, J Gutiérrez Cillán Journal of consumer marketing 23 (7), 387-396, 2006 | 439 | 2006 |
The combined influence of central and peripheral routes in the online persuasion process R SanJosé-Cabezudo, AM Gutiérrez-Arranz, J Gutiérrez-Cillán CyberPsychology & Behavior 12 (3), 299-308, 2009 | 130 | 2009 |
Marketing de fidelización BG Gómez, AMG Arranz Ediciones Pirámide, 2013 | 111* | 2013 |
Drivers of customer likelihood to join grocery retail loyalty programs. An analysis of reward programs and loyalty cards BG Gómez, AMG Arranz, JG Cillán Journal of Retailing and Consumer Services 19 (5), 492-500, 2012 | 90 | 2012 |
Organizational and economic consequences of business e-procurement intensity MJ Garrido, A Gutiérrez, R San José Technovation 28 (9), 615-629, 2008 | 61 | 2008 |
Determinants of internet use in the purchasing process M José Garrido Samaniego, AM Gutiérrez Arranz, R San José Cabezudo Journal of Business & Industrial Marketing 21 (3), 164-174, 2006 | 48 | 2006 |
The moderating role of user motivation in Internet access and individuals' responses to a Website R San José‐Cabezudo, J Gutiérrez‐Cillán, AM Gutiérrez‐Arranz Internet Research 18 (4), 393-404, 2008 | 45 | 2008 |
Language tourism destinations: a case study of motivations, perceived value and tourists’ expenditure M Redondo-Carretero, C Camarero-Izquierdo, A Gutiérrez-Arranz, ... Journal of Cultural Economics 41, 155-172, 2017 | 40 | 2017 |
Exploring the influence of three types of grocery retailer loyalty programs on customer affective loyalty B García-Gómez, AM Gutiérrez-Arranz, J Gutiérrez-Cillán The International Review of Retail, Distribution and Consumer Research 22 (5 …, 2012 | 30 | 2012 |
Assessing the impact of e-procurement on the structure of the buying centre MJ Garrido-Samaniego, AM Gutiérrez-Arranz, R San José-Cabezudo International Journal of Information Management 30 (2), 135-143, 2010 | 30 | 2010 |
De lo que es capaz de conseguir la publicidad con las marcas AMG Arranz Investigación y marketing, 21-27, 2002 | 29 | 2002 |
Designing effective websites: the moderating role of user internet experience RSJ Cabezudo, AMG Arranz, JG Cillán Journal of Internet commerce 6 (1), 35-60, 2008 | 25 | 2008 |
Marketing en Internet. Estrategia y empresa AM Gutiérrez, MJ Sánchez España: Pirámide, 2005 | 25 | 2005 |
Determinantes de la eficacia publicitaria del sitio web, Una aplicación del ELM RSJ Cabezudo, R Gutiérrez, J Gutiérrez Rev Esp Investig Mark ESIC 8 (2), 93-121, 2004 | 19 | 2004 |
Marketing en Internet: estrategia y empresa AM Gutiérrez Arranz, MJ Sánchez Franco Editorial: Pirámide, Madrid, 2005 | 17 | 2005 |
Intranet: revolución y renovación organizativa AMG Arranz, MVS Álvarez, MTG Merino Investigaciones europeas de dirección y economía de la empresa 3 (3), 61-72, 1997 | 13 | 1997 |
La influencia de la publicidad sobre el consumidor: Los efectos del grado de implicación y de la estrategia publicitaria AM Gutiérrez Tesis Doctoral no Publicada, Universidad de Valladolid, 1995 | 10 | 1995 |
Eficacia de la publicidad emocional. Un estudio comparativo entre la ejecución de tipo emocional e informativa C Ceruelo Ruiz, AM Gutiérrez Arranz Universidad de Salamanca (España). Facultad de Economía y Empresa, 2003 | 9 | 2003 |
Online information tools in industrial purchasing: an analysis of the process of business service MJ Garrido-Samaniego, AM Gutiérrez-Arranz y R. San-José-Cabezudo Journal of Organizational Computing & Electronic Commerce 21 (1), 50-70, 2011 | 8* | 2011 |
Influencia de los Programas de Fidelización sobre el Comportamiento del Consumidor B García, AM Gutiérrez, R San José XV Congreso Anual ACEDE, 2005, 2005 | 8 | 2005 |