Grzegorz Mazurek
Grzegorz Mazurek
Professor of Marketing, Kozminski University; Profesor Marketingu, Akademia Leona
Bestätigte E-Mail-Adresse bei kozminski.edu.pl - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Blogi i wirtualne spoĹ ‚ecznoĹ› ci-wykorzystanie w marketingu
G Mazurek
Oficyna a Wolters Kluwer Polska, 2008
1692008
Znaczenie wirtualizacji marketingu w sieciowym kreowaniu wartości
G Mazurek
Poltext, 2012
1032012
Web 2.0 implications on marketing
G Mazurek
Organizacijų vadyba: sisteminiai tyrimai, 69-82, 2009
762009
In bot we trust: A new methodology of chatbot performance measures
A Przegalinska, L Ciechanowski, A Stroz, P Gloor, G Mazurek
Business Horizons, https://doi.org/10.1016/j.bushor.2019.08, 2019
722019
Marketing and Artificial Intelligence
K Jarek, G Mazurek
Central European Business Review 8 (2), 2019
472019
Virtualization of marketing
G Mazurek
Contemporary Management Research 8 (3), 2012
362012
Promocja w Internecie. Narzędzia, Zarządzanie, Praktyka.
G Mazurek
ODDK, 2008
342008
Transformacja cyfrowa - perspektywa marketingu
G Mazurek
PWN, Warszawa, 2019
282019
Social Media: State of the Art and Research Agenda
A Kaplan, G Mazurek
Handbook of Media Management and Economics, 2018
272018
Industry 4.0: coherent definition framework with technological and organizational interdependencies
K Nosalska, Z Piątek, G Mazurek, R Rządca
Journal of Manufacturing Technology Management, 2019
252019
Virtual reality in marketing communication – the impact on the message, technology and offer perception – empirical study
F Grudzewski, M Awdziej, G Mazurek, K Piotrowska
Economics and Business Review Vol. 4 (18), No. 3, 2018 4, 36-50, 2018
222018
Ewolucja wykorzystania mediów społecznościowych w marketingu
G Mazurek
Nierówności społeczne a wzrost gospodarczy, 23-31, 2016
212016
Network Value Creation Through Marketing
G Mazurek
Management and Business Administration. Central Europe 22 (4 (127)), 70-77, 2014
212014
The Impact of the Digital World on Management and Marketing
G Mazurek, J Tkaczyk
Poltext, 2016
192016
Leveraging employees as spokespeople in your HR strategy: How company-related employee posts on social media can help firms to attract new talent
P Korzynski, G Mazurek, M Haenlein
European Management Journal 38 (1), 204-212, 2020
182020
Channel characteristics influence on physical vs. virtual channel choice for information search and purchase - the case of Polish young customers
DM Radosław Mącik, Grzegorz Mazurek
International Journal of Cyber Society and Education 5 (1), 35-54, 2012
182012
Perception of privacy and data protection in the context of the development of artificial intelligence
G Mazurek, K Małagocka
Journal of Management Analytics 6 (4), 344-364, 2019
142019
Marketing principles for Industry 4.0 — a conceptual framework
K Nosalska, G Mazurek
Engineering Management in Production and Services 11 (2), 9-20, 2019
142019
Social Media in the Marketing of Higher Education Institutions in Poland: Preliminary Empirical Studies
G Mazurek, P Korzyński, A Górska
Entrepreneurial Business and Economics Review 7 (1), 117-133, 2019
142019
Promocja w Internecie
G Mazurek
Narzędzia. Zarządzanie. Praktyka, Ośrodek Doradztwa i Doskonalenia Kadr Sp …, 2008
132008
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