| Blogi i wirtualne spoĹ ‚ecznoĹ› ci-wykorzystanie w marketingu G Mazurek Oficyna a Wolters Kluwer Polska, 2008 | 160 | 2008 |
| Znaczenie wirtualizacji marketingu w sieciowym kreowaniu wartości G Mazurek Poltext, 2012 | 103 | 2012 |
| Web 2.0 implications on marketing G Mazurek Organizacijų vadyba: sisteminiai tyrimai, 69-82, 2009 | 71 | 2009 |
| Promocja w Internecie. Narzędzia, Zarządzanie, Praktyka. G Mazurek ODDK, 2008 | 34 | 2008 |
| In bot we trust: A new methodology of chatbot performance measures A Przegalinska, L Ciechanowski, A Stroz, P Gloor, G Mazurek Business Horizons, https://doi.org/10.1016/j.bushor.2019.08, 2019 | 32 | 2019 |
| Virtualization of marketing G Mazurek Contemporary Management Research 8 (3), 2012 | 29 | 2012 |
| Transformacja cyfrowa - perspektywa marketingu G Mazurek PWN, Warszawa, 2019 | 21 | 2019 |
| Network Value Creation Through Marketing G Mazurek Management and Business Administration. Central Europe 22 (4 (127)), 70-77, 2014 | 20 | 2014 |
| Marketing and Artificial Intelligence K Jarek, G Mazurek Central European Business Review 8 (2), 2019 | 19 | 2019 |
| Ewolucja wykorzystania mediów społecznościowych w marketingu G Mazurek Nierówności społeczne a wzrost gospodarczy, 23-31, 2016 | 19 | 2016 |
| Virtual reality in marketing communication – the impact on the message, technology and offer perception – empirical study F Grudzewski, M Awdziej, G Mazurek, K Piotrowska Economics and Business Review Vol. 4 (18), No. 3, 2018 4, 36-50, 2018 | 18 | 2018 |
| The Impact of the Digital World on Management and Marketing G Mazurek, J Tkaczyk Poltext, 2016 | 18 | 2016 |
| Channel characteristics influence on physical vs. virtual channel choice for information search and purchase - the case of Polish young customers DM Radosław Mącik, Grzegorz Mazurek International Journal of Cyber Society and Education 5 (1), 35-54, 2012 | 17 | 2012 |
| Industry 4.0: coherent definition framework with technological and organizational interdependencies K Nosalska, Z Piątek, G Mazurek, R Rządca Journal of Manufacturing Technology Management, 2019 | 15 | 2019 |
| Fundamenty budowania wirtualnych społeczności G Mazurek Modern Marketing, 28-36, 2003 | 12 | 2003 |
| Informacja w wirtualnym środowisku a rozwój społeczeństwa informacyjnego G Mazurek Zeszyty Naukowe Uniwersytetu Szczecińskiego. Ekonomiczne Problemy Usług, 186-194, 2011 | 11 | 2011 |
| Leveraging employees as spokespeople in your HR strategy: How company-related employee posts on social media can help firms to attract new talent P Korzynski, G Mazurek, M Haenlein European Management Journal 38 (1), 204-212, 2020 | 10 | 2020 |
| Potential of affiliate marketing G Mazurek, M Kucia International Conference Management of Technological Changes 7, 1-4, 2011 | 10 | 2011 |
| Corporate blog – innovative communication tool or another internet hype? - Empirical research study G Mazurek Proceedings of the International Multiconference on Computer Science and …, 2008 | 10 | 2008 |
| Perception of privacy and data protection in the context of the development of artificial intelligence G Mazurek, K Małagocka Journal of Management Analytics 6 (4), 344-364, 2019 | 9 | 2019 |
Dominika LatusekProfessor of Management, Kozminski UniversityBestätigte E-Mail-Adresse bei kozminski.edu.pl
