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Irina Kozlenkova
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Resource-Based Theory in Marketing
IV Kozlenkova, SA Samaha, RW Palmatier
Journal of the Academy of Marketing Science 42 (1), 1-21, 2014
11842014
Online relationship marketing
L Steinhoff, D Arli, S Weaven, IV Kozlenkova
Journal of the Academy of marketing science 47, 369-393, 2019
4652019
The role of marketing channels in supply chain management
IV Kozlenkova, GTM Hult, DJ Lund, JA Mena, P Kekec
Journal of retailing 91 (4), 586-609, 2015
3622015
An emerging theory of avatar marketing
F Miao, IV Kozlenkova, H Wang, T Xie, RW Palmatier
Journal of Marketing 86 (1), 67-90, 2022
2372022
Online relationship formation
IV Kozlenkova, RW Palmatier, E Fang, B Xiao, M Huang
Journal of Marketing 81 (3), 21-40, 2017
1722017
Structural marketing: Using organizational structure to achieve marketing objectives
JY Lee, IV Kozlenkova, RW Palmatier
Journal of the Academy of Marketing Science 43, 73-99, 2015
1522015
Culture's Impact on the Importance of Fairness in Interorganizational Relationships
DJ Lund, LK Scheer, IV Kozlenkova
Journal of International Marketing 21 (4), 21-43, 2013
702013
Sharing economy: International marketing strategies
IV Kozlenkova, JY Lee, D Xiang, RW Palmatier
Journal of International Business Studies, 1-29, 2021
662021
An exploration of self-efficacy as a mediator of skill beliefs and student self-identity as a critical thinker
K Celuch, I Kozlenkova, G Black
Marketing Education Review 20 (3), 255-264, 2010
332010
To Prescribe or Not to Prescribe? Consumer Access to Life-Enhancing Products
D Marinova, IV Kozlenkova, L Cuttler, JB Silvers
Journal of Consumer Research 43 (5), 787-805, 2017
102017
Online relationship marketing
IV Kozlenkova, E Fang, B Xiao, RW Palmatier
Marketing Science Institute working paper series, 15-126, 2015
102015
Good versus bad relationship framework
DJ Lund, IV Kozlenkova, RW Palmatier
The dark side of CRM, 111-139, 2015
82015
Reprint: Sharing Economy—International Marketing Strategies
IV Kozlenkova, JY Lee, D Xiang, RW Palmatier
Key Developments in International Marketing: Influential Contributions and …, 2024
2024
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